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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in brand design and visual communication, with a strong focus on creating cohesive brand identities and assets across digital and print mediums. Proficient in utilizing industry-standard design tools to ensure brand consistency and long-term equity.
Highest-signal resume keywords
Brand Identity CreationAdobe Creative SuiteFigmaGraphic DesignVisual Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand DesignLogo DesignColor PalettesTypography SystemsVisual Identity DevelopmentAsset Library DevelopmentBrand GuidelinesDigital and Print MediumsDesign ValidationStrategic Mindset
Soft Skills
Organizational SkillsAttention to DetailIndependent WorkTroubleshootingDedication to Visual Consistency
Tools & Technologies
Adobe IllustratorAdobe PhotoshopAdobe InDesignFigma
Certifications & Qualifications
Bachelor’s Degree in Graphic DesignMaster’s Degree in Graphic Design
Industry Keywords
Brand ConsistencyVisual SystemsBrand EquityCreative FieldsVisual Touchpoints
About the role
Key responsibilities & impact- Create strong visual identities for real-world brands and products for the Tendem project
- Develop foundational brand assets, including logos, complete visual identities, and comprehensive color schemes
- Create, organize, and deliver variations of core brand elements
- Enforce brand consistency across internal and external materials, including pitch decks and social media kits
- Build scalable, long-lasting visual systems aligned with modern design standards
- Validate designs across platforms and ensure brand aesthetics translate across digital and print mediums
- Modernize brand aesthetics and ensure cohesive visual touchpoints using industry-standard design tools
Requirements
What you’ll need- At least 2 years of relevant experience in brand design, graphic design, art direction, or visual communications is desirable
- Bachelor’s or Master’s Degree in Graphic Design, Visual Arts, Communication Design, or related creative fields is a plus
- Strong portfolio focused on brand identity creation, logo design, and comprehensive brand guidelines
- Deep understanding of translating branding across digital and print mediums
- Expertise in foundational brand assets, scalable logos, color palettes, and typography systems
- Deep proficiency with Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma
- Proven ability to adapt brand identity across social media kits, pitch decks, and print materials
- Strong organizational skills for developing brand guidelines, style guides, and asset libraries
- Strategic, detail-obsessed mindset focused on long-term brand equity
- Dedication to visual consistency and functioning as a brand gatekeeper
- Ability to work independently, troubleshoot, and deliver high-quality assets
- Portfolio showcasing branding work must be included in the CV
- English proficiency: Upper-intermediate (B2) or above (required)
- Estimated availability of 10–20 hours per week during active project phases
Benefits
Comp & perks- Part-time remote freelance opportunity
- Flexible schedule / contribute on your own schedule
- Opportunity to work on projects aligned with your expertise
