Salesforce Administrator – Developer

Mira Developments

. Configure and improve lead and opportunity management processes, including stages, transition criteria, required fields, loss reasons, tasks, and reminders.

Posted 10/28/2026full-timeRemote • United Arab EmiratesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Salesforce configuration and administration, with a strong focus on lead management processes, data integration, and automation. Proficient in translating business requirements into effective CRM solutions while ensuring accurate reporting and user training.

Highest-signal resume keywords

Salesforce AdministrationSales Cloud ProcessesApex and SOQL ProficiencyLead Assignment Rules ImplementationFluent Russian

ATS Keywords

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Hard Skills

Salesforce ConfigurationSalesforce FlowValidation RulesData Imports and CleansingAPI IntegrationTroubleshooting ErrorsLead ManagementReporting and DashboardsAutomation ToolsVersion Control

Soft Skills

Communication with Non-Technical StakeholdersProblem-SolvingTraining and Support

Tools & Technologies

SalesforceWhatsApp IntegrationTelephony IntegrationEmail Marketing PlatformsEvent Management Services

Certifications & Qualifications

Salesforce Administration CertificationSalesforce Development CertificationSales Cloud Certification

Industry Keywords

Real Estate DevelopmentLead Management ProcessesCustomer Relationship ManagementCampaign DataSales Cycle Management

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Configure and improve lead and opportunity management processes, including stages, transition criteria, required fields, loss reasons, tasks, and reminders.
Align direct customer inquiry and broker/agency workflows, implementing separate processes where necessary.
Configure lead conversion into contacts and opportunities while preserving source, history, and ownership.
Establish relationships between customers, brokers, opportunities, projects, and units.
Automate follow-ups, inactivity monitoring, and manager escalations.
Audit and integrate agreed communication channels and lead sources, including email, telephony, WhatsApp, websites, landing pages, advertising lead forms, and event registrations.
Enable CRM-based communications where supported, including messaging, calls, ownership assignment, and communication history.
Associate inquiries with existing customers, handle repeat inquiries, and prevent duplicate records.
Preserve lead source information, UTM parameters, campaign data, project interest, and other agreed data.
Configure templates, notifications, and automated confirmations while accounting for consent and unsubscribe preferences.
Monitor integration errors and enable failed leads and messages to be reprocessed without duplicates.
Assess compatibility, licensing requirements, and connector costs before implementation.
Implement lead assignment rules based on project, language, source, team, manager availability, and workload, including round-robin distribution.
Account for repeat inquiries, exceptions, employee leave, inactive users, and backup queues.
Monitor time to first contact, configure notifications, and enable reassignment when response-time targets are missed.
Maintain assignment history and ensure accurate reporting after reassignment.
Provide ongoing Salesforce administration, development, system support, and user training for the real estate developer's CRM.

Requirements

What you’ll need

Fluent Russian for gathering requirements, discussing solutions, and training employees.
Hands-on experience independently configuring and maintaining Salesforce in a business environment. A guideline of 3+ years of experience is preferred; practical case studies and independence are more important than formal tenure.
Strong knowledge of Sales Cloud processes and the Leads, Contacts, Accounts, Opportunities, Campaigns, and Activities data models, as well as custom objects.
Practical experience with Salesforce Flow, validation rules, lead assignment rules, queues, access management, reports, and dashboards.
Experience integrating external systems via APIs and webhooks, troubleshooting errors, handling repeated requests, and preventing duplicate records.
Proficiency in Apex and SOQL sufficient to independently read, troubleshoot, and modify existing logic, write necessary tests, and account for platform limitations.
Experience with data imports, cleansing, and bulk updates, with an understanding of how changes affect automations and reporting.
Experience working with sandbox environments, deploying changes, and using version control for code.
Ability to translate business requirements into practical solutions, estimate effort, and explain outcomes to non-technical stakeholders.
English proficiency sufficient for technical documentation and communication with support teams. The ability to interact with English-speaking users will be assessed during the interview.
Nice to have: Experience in real estate development, including multiple projects, brokers and agencies, unit catalogs, and long sales cycles.
Nice to have: Hands-on experience integrating WhatsApp, telephony, email, and advertising lead forms with Salesforce.
Nice to have: Experience implementing complex lead assignment rules, monitoring response times, and maintaining accurate metrics after reassignment.
Nice to have: Experience integrating CRM systems with websites, registration forms, event management services, and email marketing platforms.
Nice to have: Experience with Lightning Web Components, integration platforms, and automation tools, where applicable to the existing system.
Salesforce certifications in administration, development, or Sales Cloud are a plus but do not replace proven practical experience.

Benefits

Comp & perks

Professional growth and career development opportunities
Dynamic, fast-growing, and collaborative team