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Miratech

Director, Product Marketing

Miratech

. Drive commercial growth by transforming Miratech’s offerings into market-relevant solutions that accelerate pipeline creation and revenue expansion .

Posted 10/2/2026full-timeRemote • CanadaLeadWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Product Marketing with a focus on developing go-to-market strategies, product positioning, and value propositions for technology-driven sectors. Proven ability to translate technical capabilities into compelling commercial narratives and sales enablement tools.

Highest-signal resume keywords
Product Marketing ExperienceGo-To-Market Strategy DevelopmentMarket Intelligence AnalysisSales Enablement Tool CreationStakeholder Influence and Communication

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Product PositioningValue Proposition DevelopmentMessaging FrameworksAnalytical CapabilityPipeline EvaluationPerformance Data AnalysisMarket SegmentationUse Case DefinitionPricing Logic DevelopmentCommercial Narrative Translation
Soft Skills
Excellent Communication SkillsInfluencing StakeholdersTeam CollaborationStrategic VisionHands-On Execution
Tools & Technologies
Sales Enablement ToolsMarket Intelligence PlatformsPresentation SoftwareData Analysis ToolsCRM Systems
Certifications & Qualifications
Graduate Degree in MarketingGraduate Degree in Business
Industry Keywords
IT ServicesSaaSCloudCustomer Experience (CX)Artificial Intelligence (AI)Digital TransformationB2B TechnologyRevenue GrowthMarket ExecutionCompetitive Intelligence

Tech Stack

Tools & technologies
Cloud

About the role

Key responsibilities & impact
  • Drive commercial growth by transforming Miratech’s offerings into market-relevant solutions that accelerate pipeline creation and revenue expansion
  • Architect clear solution structures, including portfolios, bundles, and use cases
  • Develop standardized naming, packaging, and pricing logic for offerings
  • Own end-to-end go-to-market plans for new and existing solutions
  • Define target segments, personas, and use cases to clarify positioning
  • Create differentiated value propositions and translate technical services into business outcomes
  • Build sales enablement tools such as decks, battlecards, and case studies
  • Train sales teams on offerings and messaging
  • Use market intelligence to inform offering development and lifecycle management
  • Support scalable go-to-market foundations and measurable revenue impact
  • Operate as a player-coach, balancing strategic vision with hands-on execution
  • Perform other duties consistent with the purpose of the role

Requirements

What you’ll need
  • 10+ years of experience in Product Marketing within technology-driven sectors such as IT services, SaaS, cloud, CX, AI, or digital transformation
  • Proven experience developing product positioning, value propositions, messaging frameworks, and go-to-market strategies for complex B2B technology offerings
  • Strong ability to translate technical capabilities into clear commercial narratives, sales materials, and market-facing propositions
  • Solid background in market and competitive intelligence
  • Experience partnering with Sales, Delivery, Product, Alliances, and Executive teams to enable revenue growth and successful market execution
  • Strong analytical capability, including experience using commercial, pipeline, and performance data to evaluate marketing impact and improve GTM effectiveness
  • Excellent English communication skills
  • Ability to create executive-level content, influence stakeholders, and present complex ideas clearly
  • Graduate degree in Marketing, Business, or a related field

Benefits

Comp & perks
  • Health insurance
  • Language courses
  • Relocation program
  • Professional development opportunities
  • Certification programs
  • Mentorship and talent investment programs
  • Internal mobility opportunities
  • Internship opportunities
  • Collaboration on impactful projects for top global clients
  • Inclusive and supportive work environment
  • Open communication
  • Regular team-building company social events
  • Sustainable business practices focused on IT education, community empowerment, fair operating practices, environmental sustainability, and gender equality
  • Equal opportunity employment