Manager, Paid Acquisition – Investment

Mission Lane

. Serve as the Subject Matter Expert (SME) and independently own campaign execution across Meta, Google, TikTok, and Snapchat, from complex builds through launch and advanced optimization .

Posted 10/20/2026full-timeRemote • United StatesMid-LevelSenior💰 $118,465 - $157,875 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and executing paid media campaigns across platforms such as Meta, Google, TikTok, and Snapchat, with a strong focus on achieving Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS) targets. Proficient in conducting A/B testing and translating data into strategic marketing decisions.

Highest-signal resume keywords

Paid Media Campaign ManagementCustomer Acquisition Cost (CAC) OptimizationA/B Testing Design and ExecutionExpert-Level Knowledge of Advertising PlatformsBudget Management and Performance Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ExecutionData AnalysisAudience TargetingBidding StrategiesAd FormatsPerformance MetricsQuality Assurance (QA)Marketing Strategy TranslationOptimization TechniquesTesting Roadmap Development

Tools & Technologies

Meta AdsGoogle AdsTikTok AdsSnapchat Ads

Industry Keywords

Customer Acquisition Cost (CAC)Return on Ad Spend (ROAS)Cost Per Acquisition (CPA)Performance-Driven EnvironmentCampaign Optimization

About the role

Key responsibilities & impact

Serve as the Subject Matter Expert (SME) and independently own campaign execution across Meta, Google, TikTok, and Snapchat, from complex builds through launch and advanced optimization
Autonomously manage specific advertising budgets and pace against plan to hit Customer Acquisition Cost (CAC) targets
Translate marketing strategy into reliable campaign execution, partnering with creative and marketing teammates
Drive a rigorous testing roadmap, run sophisticated A/B tests, and translate complex data into actionable strategic decisions
Check pacing and variance daily and optimize toward ROAS or LTV:CAC
Perform rigorous QA before campaign go-live

Requirements

What you’ll need

5+ years of hands-on experience independently managing and executing paid media campaigns (Meta, Google Ads, TikTok, etc.) in an analytical, performance-driven environment
Proven track record of acting as the SME, independently managing specific ad budgets, and consistently hitting CAC, CPA, or ROAS targets
Expert-level knowledge of platform-specific levers, bidding strategies, ad formats, and audience targeting
Extensive experience designing, running, and measuring complex A/B tests for paid media
Ability to travel approximately 4+ times per year for in-person collaboration
Mission Lane is not sponsoring new applicant employment authorization

Benefits

Comp & perks

Annual incentive program
Paid time off
401(k) match
Monthly wellness stipend
Health insurance options
Dental insurance options
Vision insurance options
Disability coverage
Paid parental leave
Flexible spending account for childcare and healthcare
Life insurance
Remote-first work environment