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MISSOMA

Senior CRM Executive

MISSOMA

. Own end to end delivery of BAU and automated email and SMS campaigns, direct mail and other lead conversion and retention activity .

Posted 10/9/2026full-timeLondon • United KingdomSeniorWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in managing end-to-end CRM campaigns, utilizing email service providers and marketing automation tools to drive revenue and customer retention. Proficient in customer segmentation, performance reporting, and collaboration with cross-functional teams to optimize campaign effectiveness.

Highest-signal resume keywords
CRM Campaign ManagementEmail Marketing AutomationCustomer SegmentationPerformance ReportingCollaboration with Creative Teams

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Email Service ProvidersMarketing Automation ToolsA/B TestingCRM KPIsData-Driven Marketing
Soft Skills
Strong Communication SkillsAttention to DetailAnalytical MindsetProactive ApproachCollaboration Skills
Tools & Technologies
CRM SoftwareExcelAI Tools
Industry Keywords
EcommerceDirect to ConsumerLead ConversionCustomer RetentionFounder Led Business Dynamics

About the role

Key responsibilities & impact
  • Own end to end delivery of BAU and automated email and SMS campaigns, direct mail and other lead conversion and retention activity
  • Ensure campaigns go live on time and to an impeccable standard, driving increased revenue per customer
  • Manage the CRM campaign calendar, keeping deadlines on track and priorities visible across the business
  • Partner with Graphics, Merchandising and Ecommerce teams to align on campaign creative, messaging and product priorities
  • Collaborate with Digital and Brand teams to build and optimise automated email journeys, including welcome, nurture and reactivation flows
  • Identify and implement new retention opportunities across additional channels
  • Use customer data and segmentation models to build targeted, personalised campaigns
  • Support customer segmentation using in platform AI tools and first party data
  • Run A/B tests across subject lines, creative and CTAs
  • Monitor and report on CRM campaign performance, delivering actionable insights
  • Work with the Digital Analyst to generate behavioural insights and help refine Missoma’s wider CRM strategy

Requirements

What you’ll need
  • Two or more years’ experience in a CRM or email marketing role, ideally within ecommerce or direct to consumer
  • In depth, hands on experience with email service providers (ESPs) and marketing automation tools, including building, testing and optimising campaigns and automation workflows
  • Proven track record of executing campaigns that drive revenue and retention
  • Experience in customer segmentation, personalisation and in platform AI models
  • Solid understanding of CRM KPIs
  • Confidence with performance reporting in Excel or similar
  • Experience collaborating with creative and merchandising teams on campaign delivery
  • Experience working for an own brand product retailer
  • Familiarity with founder led business dynamics is a plus
  • Commercially focused, analytical and results driven mindset
  • Curious and proactive approach to a fast paced environment
  • Strong, persuasive communication and collaboration skills
  • Superb attention to detail
  • Genuine passion for CRM trends, customer experience and data driven marketing

Benefits

Comp & perks
  • Generous staff discount across our products and experiences
  • Hybrid working model with flexible hours at our West London HQ
  • Healthcare cash plan to support everyday wellbeing
  • Enhanced parental leave after two years of service
  • Annual paid volunteer day to give back to causes you care about
  • Monthly team socials and events
  • Access to cycle and tech schemes with easy monthly payments