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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing end-to-end CRM campaigns, utilizing email service providers and marketing automation tools to drive revenue and customer retention. Proficient in customer segmentation, performance reporting, and collaboration with cross-functional teams to optimize campaign effectiveness.
Highest-signal resume keywords
CRM Campaign ManagementEmail Marketing AutomationCustomer SegmentationPerformance ReportingCollaboration with Creative Teams
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email Service ProvidersMarketing Automation ToolsA/B TestingCRM KPIsData-Driven Marketing
Soft Skills
Strong Communication SkillsAttention to DetailAnalytical MindsetProactive ApproachCollaboration Skills
Tools & Technologies
CRM SoftwareExcelAI Tools
Industry Keywords
EcommerceDirect to ConsumerLead ConversionCustomer RetentionFounder Led Business Dynamics
About the role
Key responsibilities & impact- Own end to end delivery of BAU and automated email and SMS campaigns, direct mail and other lead conversion and retention activity
- Ensure campaigns go live on time and to an impeccable standard, driving increased revenue per customer
- Manage the CRM campaign calendar, keeping deadlines on track and priorities visible across the business
- Partner with Graphics, Merchandising and Ecommerce teams to align on campaign creative, messaging and product priorities
- Collaborate with Digital and Brand teams to build and optimise automated email journeys, including welcome, nurture and reactivation flows
- Identify and implement new retention opportunities across additional channels
- Use customer data and segmentation models to build targeted, personalised campaigns
- Support customer segmentation using in platform AI tools and first party data
- Run A/B tests across subject lines, creative and CTAs
- Monitor and report on CRM campaign performance, delivering actionable insights
- Work with the Digital Analyst to generate behavioural insights and help refine Missoma’s wider CRM strategy
Requirements
What you’ll need- Two or more years’ experience in a CRM or email marketing role, ideally within ecommerce or direct to consumer
- In depth, hands on experience with email service providers (ESPs) and marketing automation tools, including building, testing and optimising campaigns and automation workflows
- Proven track record of executing campaigns that drive revenue and retention
- Experience in customer segmentation, personalisation and in platform AI models
- Solid understanding of CRM KPIs
- Confidence with performance reporting in Excel or similar
- Experience collaborating with creative and merchandising teams on campaign delivery
- Experience working for an own brand product retailer
- Familiarity with founder led business dynamics is a plus
- Commercially focused, analytical and results driven mindset
- Curious and proactive approach to a fast paced environment
- Strong, persuasive communication and collaboration skills
- Superb attention to detail
- Genuine passion for CRM trends, customer experience and data driven marketing
Benefits
Comp & perks- Generous staff discount across our products and experiences
- Hybrid working model with flexible hours at our West London HQ
- Healthcare cash plan to support everyday wellbeing
- Enhanced parental leave after two years of service
- Annual paid volunteer day to give back to causes you care about
- Monthly team socials and events
- Access to cycle and tech schemes with easy monthly payments
