Senior Web Content Writer

Mitch Insurance Brokers

. Create original articles, product pages, cost guides and FAQs explaining insurance in clear language .

Posted 11/6/2026full-timeWhitby • CanadaSenior💰 CA$75,000 - CA$100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in creating engaging and informative content for insurance-related topics, utilizing strong writing, research, and SEO skills to enhance online visibility and user understanding. Capable of managing multiple projects while collaborating effectively with teams and stakeholders.

Highest-signal resume keywords

Content CreationSEO OptimizationResearch SkillsWriting and EditingOrganizational Skills

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Content WritingSEOEditingResearchStorytelling

Soft Skills

Critical ThinkingCollaborationOrganizational SkillsTime ManagementFeedback Incorporation

Industry Keywords

InsuranceCoverage OptionsOnline MaterialsSubject Matter ExpertsInternal Linking

About the role

Key responsibilities & impact

Create original articles, product pages, cost guides and FAQs explaining insurance in clear language
Help consumers understand coverage options and guide them toward obtaining an insurance quote or connecting with an insurance broker
Use storytelling, editorial judgment, research skills and SEO to create a high volume of new content
Update and improve existing online materials for accuracy and stronger performance
Collaborate with brokers to learn different insurance coverages
Interview subject matter experts, industry partners and clients
Partner with the SEO team to identify opportunities and understand search intent
Strengthen page structure and internal linking
Improve organic search performance

Requirements

What you’ll need

At least five years of professional experience writing and editing website content
Portfolio demonstrating strong writing and ability to create original, engaging work
Strong research and critical thinking skills
Ability to evaluate sources, verify information and explain complex topics clearly using simple language
Excellent organizational skills
Ability to manage a busy publishing schedule and balance multiple priorities
Ability to incorporate feedback and collaborate effectively with different teams
Insurance experience is an asset but not required

Benefits

Comp & perks

Flexible work environment
Choice to work from the Durham Region office or remotely from anywhere in Canada
Inclusive and diverse work environment
Recruitment accommodations available