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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing integrated B2B marketing programs across the DACH region, leveraging strong analytical skills to drive measurable pipeline contributions and effective collaboration with sales teams. Proficient in managing marketing budgets and ensuring compliance with regional data protection regulations.
Highest-signal resume keywords
B2B Marketing ExperienceAccount-Based Marketing (ABM/ABX) FluencyFluent German and EnglishSalesforce and Marketo ProficiencyAnalytical Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Integrated Marketing ProgramsCampaign ManagementPerformance AnalyticsBudget ManagementContent DevelopmentLead GenerationPipeline Contribution TrackingRegional TargetingEvent CoordinationMatrix Coordination
Soft Skills
CollaborationCommunicationMentoringOrchestrationAdaptability
Tools & Technologies
SalesforceMarketo6SenseAnalytics ToolsWebinar Platforms
Industry Keywords
DACH MarketData Protection ComplianceEnterprise CommunicationsUnified CommunicationsB2B Sales Dynamics
About the role
Key responsibilities & impact- Run Mitel's integrated marketing program across Germany, Austria, and Switzerland
- Translate the regional marketing plan into coordinated campaigns, events, PODs, and partner activities across the buying cycle
- Coordinate Field Marketing, PODs, German BDRs, events, partner programs, and webinars across DACH
- Deploy, forecast, and monitor the regional marketing budget; manage pacing, trade-offs, and ROI
- Track account engagement and marketing-influenced pipeline contribution
- Use analytics to evaluate performance and adjust the marketing mix against regional targets
- Ensure campaigns and events hand off effectively to Sales and BDR teams for follow-through
- Partner with Demand Generation Operations on lead loading, Salesforce/Marketo campaign builds, and reporting
- Commission and steer German-language content with local, global, and agency teams
- Define regional targeting and campaign plans for 6Sense, LinkedIn, and email
- Serve as the day-to-day marketing partner to DACH direct, indirect, and BDR sales teams
- Report to the Regional Marketing Director and share insights with regional stakeholders
Requirements
What you’ll need- 8+ years of B2B marketing experience
- Track record of running integrated regional programs and driving measurable pipeline
- Ability to orchestrate across a matrix of operations, content, digital, and agencies
- Ability to coordinate execution resources without direct line management
- Fluent written and spoken German and English (required)
- French is an advantage
- Experience working confidently with Sales teams and complex buying groups
- Account-based marketing (ABM/ABX) fluency
- Strong analytical skills and ability to interpret performance read-outs
- Working literacy with Salesforce, Marketo, and 6Sense
- Understanding of DACH data-protection and marketing-compliance requirements
- Knowledge of enterprise communications, Unified Communications, or software markets is advantageous
- Understanding of the DACH business environment and direct/indirect channel dynamics is advantageous
- Experience developing or mentoring junior marketers is advantageous
Benefits
Comp & perks- Preferential consideration for applicants with severe disabilities or equivalent status in cases of equal suitability, qualifications, and professional performance
- Inclusive workplace and commitment to workforce diversity
- Opportunity to grow the role's scope over time
