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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in campaign operations and marketing automation, with a strong focus on building and launching complex email and omnichannel campaigns. Proficient in managing campaign calendars, segmentation, and QA processes while ensuring effective collaboration across marketing and sales teams.
Highest-signal resume keywords
Campaign Operations ManagementEmail Campaign DevelopmentSegmentation And PersonalizationMarketing Automation ToolsSalesforce CRM Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign QASegmentationSuppression LogicEmail Deliverability FundamentalsBasic SQLAudience QueriesLead RoutingLifecycle MarketingAutomation Process ImprovementGTM Integration
Soft Skills
Attention To DetailOperational JudgmentCalm Under PressureCollaborationTroubleshooting
Tools & Technologies
InflectionMarketoHubSpotBrazeIterable
Industry Keywords
B2B Demand GenerationCampaign Calendar ManagementMarketing OperationsLifecycle ProgramsSales-Assisted Motions
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Own campaign intake and execution from approved brief through audience build, configuration, QA, scheduling, launch, monitoring, and closeout
- Build email, nurture, lifecycle, and event-triggered campaigns in Inflection or related platforms
- Translate strategy into workflows, segmentation, suppression logic, personalization, and clear handoffs
- Set campaign calendars, service levels, cutoffs, and expedited-request rules
- Run pre-launch QA across content, links, audiences, consent, suppression, timing, personalization, and downstream CRM behavior
- Monitor launches, troubleshoot issues, and coordinate fixes
- Maintain templates, checklists, naming conventions, audience documentation, and runbooks
- Capture learnings and provide campaign metadata and execution context for accurate measurement
- Partner with the GTM Engineer on integrations, routing, web forms, deliverability, and reusable automation
- Support campaign infrastructure across Marketing and GTM channels
- Manage campaign operations and email agents across the marketing automation toolset
- Convert repeatable manual work into automation and process improvements
- Report to the Marketing Operations lead and collaborate with Marketing, Sales, and Revenue Operations
Requirements
What you’ll need- 5+ years in campaign operations, marketing operations, lifecycle marketing operations, or a related execution role
- Hands-on experience building and launching complex email or omnichannel campaigns in Inflection, Marketo, HubSpot, Braze, Iterable, or a similar platform
- Strong knowledge of segmentation, suppression, consent, testing, personalization, and campaign QA
- Experience managing a high-volume campaign calendar with shifting priorities and firm launch dates
- Working knowledge of Salesforce campaign and lead or contact data, including how marketing activity flows into CRM processes
- Strong attention to detail, operational judgment, and calm troubleshooting under deadline pressure
- Ability to create repeatable processes without slowing down the business
- Familiarity with email deliverability fundamentals and sender-reputation monitoring
- Experience with web forms, lead routing, audience queries, or basic SQL
- Experience supporting B2B demand generation, sales-assisted motions, and long-running lifecycle programs
Benefits
Comp & perks- People-first company culture
- Named one of Ad Age’s Best Places To Work in 2026
