Marketing Asset Manager

MOCA Systems, Inc.

. Improve how prospective and current customers find information, understand software and services, and take the next step across corporate, Touchplan, and MOCA Services websites .

Posted 11/3/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in website management and digital design, with a strong focus on improving user experience, navigation, and conversion rates. Proficient in WordPress development using Elementor, on-page SEO practices, and data analysis through Google Analytics 4.

Highest-signal resume keywords

WordPress DevelopmentUser Experience DesignGoogle Analytics 4On-Page SEOProject Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Website ManagementDigital DesignResponsive LayoutsA/B TestingConversion Rate OptimizationHTMLCSSAccessibility PracticesBehavior AnalysisUsability Testing

Soft Skills

Attention to DetailProblem-SolvingCollaborationCommunicationQuality Assurance

Tools & Technologies

ElementorGoogle Search ConsoleMicrosoft ClarityPardotFigmaAdobe Design ToolsFlywheel HostingSEO ToolsCRM IntegrationsMarketing Automation

Industry Keywords

B2B SoftwareProfessional ServicesAEC IndustryDigital MediaMarketing

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Improve how prospective and current customers find information, understand software and services, and take the next step across corporate, Touchplan, and MOCA Services websites
Map visitor journeys from discovery through evaluation, inquiry, and access to customer resources
Identify confusing navigation, missing information, and barriers to action
Recommend and implement improvements to site structure, navigation, page hierarchy, internal links, and calls to action
Design and build WordPress pages and landing pages using Elementor
Apply visual judgment to typography, spacing, imagery, and content hierarchy across desktop, tablet, and mobile layouts
Create reusable page templates and components supporting consistent branding and efficient updates
Use Google Analytics 4, Google Search Console, Microsoft Clarity/heatmap tools, user feedback, and behavior analysis tools to prioritize improvements
Improve inquiry and demo request journeys, including forms and confirmation experiences
Coordinate tracking, CRM connections, and lead routing with marketing operations
Develop testable recommendations for page layouts, messaging, and calls to action
Use A/B testing and usability testing where appropriate
Report on website performance and track priority actions and qualified inquiries alongside traffic and engagement
Manage routine WordPress content updates and publishing, including page edits, announcements, and job postings
Coordinate hosting, plugin and theme updates, backups, and troubleshooting with hosting and development providers
Test pages, navigation, links, and forms across browsers and devices
Apply accessibility practices and coordinate remediation with developers
Monitor page speed and site health, optimize images and page assets, and resolve performance and technical issues with developers
Apply on-page SEO practices and monitor indexing and crawl issues
Organize and adapt product, service, industry, and customer content for website visitors
Keep claims, statistics, client logos, and resource links current
Maintain website design standards and document reusable templates and publishing practices
Apply approved brand guidelines across digital content
Organize and maintain current, approved marketing assets
Package emails and newsletters using approved copy and assets
Build and format email layouts, apply brand standards, and test mobile display, links, and calls to action
Coordinate audience targeting and sending with marketing operations
Collaborate with marketing colleagues and external developers
Own day-to-day website execution and maintain a prioritized improvement plan

Requirements

What you’ll need

Bachelor’s degree in marketing, web design, graphic design, digital media, communications, or a related field preferred
At least three years of relevant experience in website management, digital design, or digital marketing
Direct responsibility for improving business websites
Hands-on experience building and maintaining WordPress websites with Elementor, including responsive layouts, reusable templates, and routine troubleshooting
Portfolio showing strong web design judgment and examples of customer journey, usability, or conversion improvements
Practical understanding of user experience, website navigation, accessibility, on-page SEO, and conversion rate optimization
Experience interpreting Google Analytics 4 and Google Search Console data and using findings to recommend website changes
Strong editing, quality assurance, and project management skills
Ability to manage competing requests and collaborate with marketing, sales, and development teams
Strong attention to detail and practical problem-solving abilities
Excellent written and verbal communication skills
Preferred: experience with B2B software, professional services, and/or the AEC industry
Preferred: Elementor, basic HTML and CSS, Pardot/MCAE, Figma or Adobe design tools, behavior analysis or usability testing tools, and marketing automation or CRM integrations
Familiarity with Flywheel hosting and SEO tools such as Yoast or Semrush helpful
Applicant must be located in the eastern or central time zone of the United States
Must be a U.S. citizen or Permanent Resident Alien of the United States

Benefits

Comp & perks

Remote position
Equal employment opportunity and discrimination-free workplace
Work environment free of discrimination and harassment