Website and Marketing Content Manager

MOCA Systems, Inc.

. Improve how prospective and current customers find information, understand software and services, and progress across corporate, Touchplan, and MOCA Services websites .

Posted 11/6/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in website management and digital design, with a strong focus on user experience, conversion rate optimization, and on-page SEO. Proficient in building and maintaining WordPress websites using Elementor, along with effective project management and collaboration skills.

Highest-signal resume keywords

WordPress Website ManagementUser Experience DesignOn-Page SEOGoogle Analytics 4Project Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

WordPressElementorHTMLCSSA/B TestingConversion Rate OptimizationUsability TestingAccessibility PracticesResponsive DesignDigital Marketing

Soft Skills

Attention to DetailProblem-SolvingCollaborationCommunicationQuality Assurance

Tools & Technologies

Google Search ConsoleMicrosoft ClarityPardotFigmaAdobe Design ToolsFlywheel HostingSEO Tools

Industry Keywords

B2B SoftwareProfessional ServicesAEC IndustryDigital MediaMarketing Operations

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Improve how prospective and current customers find information, understand software and services, and progress across corporate, Touchplan, and MOCA Services websites
Map visitor journeys from discovery through evaluation, inquiry, and customer-resource access
Identify navigation, information, and conversion barriers and implement improvements to site structure, page hierarchy, internal links, and calls to action
Design and build WordPress pages and landing pages using Elementor across desktop, tablet, and mobile layouts
Create reusable page templates and components supporting consistent branding and efficient updates
Use Google Analytics 4, Google Search Console, Microsoft Clarity/heatmap tools, user feedback, and behavior analysis to prioritize improvements
Improve inquiry and demo-request journeys, forms, and confirmation experiences
Coordinate tracking, CRM connections, and lead routing with marketing operations
Develop testable recommendations and use A/B testing or usability testing where appropriate
Report website performance, priority actions, qualified inquiries, traffic, and engagement
Manage routine WordPress content updates and publishing, including pages, announcements, and job postings
Coordinate hosting, plugin and theme updates, backups, troubleshooting, and technical issue resolution
Test pages, navigation, links, and forms across browsers and devices
Apply accessibility practices and coordinate remediation with developers
Monitor page speed and site health and optimize images and page assets
Apply on-page SEO, monitor indexing and crawl issues, and coordinate technical fixes
Organize and adapt product, service, industry, and customer content for website visitors
Maintain current claims, statistics, client logos, and resource links
Maintain website design standards and reusable publishing documentation
Organize and maintain current, approved marketing and brand assets
Package emails and newsletters, build and format email layouts, apply brand standards, and test mobile display, links, and calls to action
Coordinate audience targeting and sending with marketing operations

Requirements

What you’ll need

Bachelor’s degree in marketing, web design, graphic design, digital media, communications, or a related field preferred
At least three years of relevant experience in website management, digital design, or digital marketing
Hands-on experience building and maintaining WordPress websites with Elementor, including responsive layouts, reusable templates, and routine troubleshooting
Portfolio showing strong web design judgment and examples of customer journey, usability, or conversion improvements
Practical understanding of user experience, website navigation, accessibility, on-page SEO, and conversion rate optimization
Experience interpreting Google Analytics 4 and Google Search Console data
Strong editing, quality assurance, and project management skills
Ability to manage competing requests and collaborate with marketing, sales, and development teams
Strong attention to detail and practical problem-solving abilities
Excellent written and verbal communication skills
Experience with B2B software, professional services, and/or the AEC industry preferred
Basic HTML and CSS preferred
Experience with Pardot/MCAE, Figma or Adobe design tools, behavior analysis or usability testing tools, and marketing automation or CRM integrations preferred
Familiarity with Flywheel hosting and SEO tools such as Yoast or Semrush helpful
United States citizenship or permanent resident status required in application questions

Benefits

Comp & perks

Remote position for applicants located in the eastern or central time zone of the United States
Equal employment opportunity and work environment free of discrimination and harassment