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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Product Marketing, focusing on positioning, value propositions, and go-to-market strategies. Proficient in customer segmentation, competitive analysis, and developing sales enablement materials to drive adoption and expansion in the urban transportation and logistics markets.
Highest-signal resume keywords
Product Marketing ExperienceGo-To-Market Strategy DevelopmentCustomer Segmentation and ResearchSales Training and EnablementAnalytical Mindset
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Positioning DevelopmentValue Proposition CreationMarket SegmentationCompetitive AnalysisSales Material CreationCross-Sell and Upsell StrategyPricing and Packaging ModelingData AnalysisCustomer ResearchEnterprise Sales Experience
Soft Skills
Strong Writing SkillsOrganizational SkillsAutonomyCommunication SkillsProblem-Solving
Tools & Technologies
CRM SystemsExcelGoogle SheetsData Visualization Tools
Industry Keywords
Urban TransportationCharter TransportationMobilityLogisticsB2B SaaS
About the role
Key responsibilities & impact- Define and refine the positioning and value proposition for Cittati’s products, solutions, and add-on modules
- Develop market segmentation, ideal customer profiles, and buyer personas
- Package and repackage solutions to align with customer needs
- Support pricing and commercial model decisions in collaboration with Product, Sales, and Finance
- Build and execute go-to-market plans for new solutions, product enhancements, and entry into new segments
- Coordinate launch readiness across Product, Communications, Sales, Implementation, and Customer Support
- Validate hypotheses through interviews, surveys, messaging tests, and pilots
- Track post-launch results and recommend improvements to the offering, messaging, and commercialization strategy
- Research urban and charter transportation markets, competitors, trends, and opportunities
- Conduct interviews with customers, prospects, and internal teams
- Analyze the customer base by profile, adoption, average contract value, retention, and expansion potential
- Turn insights into recommendations for positioning, offerings, roadmap, cross-sell, and upsell strategies
- Develop narratives, presentations, solution briefs, competitive comparisons, demo scripts, and sales enablement materials
- Train Sales teams on target audiences, value propositions, differentiators, discovery questions, and objections
- Guide Marketing in creating campaigns, landing pages, content, and case studies
- Support Customer Success and relationship teams in communicating new solutions and identifying expansion opportunities
Requirements
What you’ll need- Hands-on experience in Product Marketing, with direct involvement in developing positioning, value propositions, and go-to-market plans
- Experience in technology companies, preferably B2B SaaS or consultative-sales solutions
- Ability to translate technical products and features into business benefits and clear sales messaging
- Experience in segmentation, ideal customer profile definition, customer research, and competitive analysis
- Experience creating sales materials and training sales teams
- Analytical mindset, with the ability to work with market, customer, and sales-funnel data
- Strong writing skills and the ability to present ideas and recommendations to different audiences
- Strong organizational skills to lead cross-functional projects, align owners, and track deliverables
- Autonomy to investigate problems, propose solutions, and put plans into action
- Knowledge of the urban transportation, charter transportation, mobility, or logistics markets
- Experience with pricing, packaging, and offer modeling
- Experience with enterprise sales, multiple decision-makers, or the public sector
- Experience developing adoption, cross-sell, and upsell strategies
- Familiarity with CRM systems, Excel/Google Sheets, and data analysis and visualization tools
- Intermediate English proficiency
Benefits
Comp & perks- Monthly meal/food allowance: R$1,105.22
- Amil health insurance
- Amil dental insurance
- Life insurance
- Profit-Sharing and Results-Based Bonus (PLR), subject to the achievement of company goals and results
- Wellhub
- CLT employment contract