Engagement Marketing Strategist

Modern Health

. Partner with Client Managers to understand client goals, workforce needs, business moments, and member engagement opportunities.

Posted 10/2/2026full-timeRemote • United StatesMid-LevelSenior💰 $81,200 - $119,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing communication strategies and multi-channel campaigns that enhance member engagement and client satisfaction. Leverages data insights to inform strategic recommendations and improve campaign effectiveness while maintaining a customer-centered approach.

Highest-signal resume keywords

Lifecycle MarketingMulti-Channel Campaign ExecutionStrategic Consulting SkillsProject ManagementData-Driven Decision Making

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Communication Strategy DevelopmentAudience SegmentationCampaign AnalyticsEngagement StrategyPerformance Measurement

Soft Skills

Excellent Written CommunicationExcellent Verbal CommunicationInfluencing Without AuthorityOrganizational SkillsCross-Functional Collaboration

Tools & Technologies

CRM ToolsMarketing Automation ToolsLifecycle Marketing PlatformsCampaign Performance Tools

Industry Keywords

Member EngagementClient StrategyHealthcare MarketingEmployee EngagementBehavioral Health

About the role

Key responsibilities & impact

Partner with Client Managers to understand client goals, workforce needs, business moments, and member engagement opportunities.
Develop client-specific communication strategies and campaigns to improve awareness, activation, ongoing engagement, and re-engagement.
Equip Client Managers with strategic recommendations, talk tracks, campaign plans, and data-informed points of view.
Advise on audience segmentation, message sequencing, channel mix, localization, timing, calls to action, and measurement.
Support client launches, open enrollment, benefit changes, new-hire moments, relaunches, and other high-impact opportunities.
Develop custom communications and marketing recommendations balancing client objectives, member needs, operational feasibility, and brand standards.
Build repeatable playbooks, toolkits, templates, and frameworks for scalable engagement strategy.
Use campaign and population data to identify opportunities, recommend tests, evaluate performance, and improve future campaign strategies.
Establish trusted partnerships with Client Managers and serve as an advisor for client and member communications.
Improve the quality, consistency, and strategic value of client recommendations.
Help the Member Engagement Marketing team operate more proactively and strategically.

Requirements

What you’ll need

5–8 years of experience in lifecycle marketing, customer marketing, member engagement, client strategy, integrated marketing, or a related field.
Experience developing communication or engagement strategies for multiple audiences, customers, clients, or market segments.
Experience planning and executing multi-touch, multi-channel campaigns and understanding how audience, message, timing, and channel work together.
Strong strategic consulting skills.
Excellent written and verbal communication skills.
Ability to use data and performance insights to make recommendations, prioritize opportunities, and improve campaign effectiveness.
Strong project management and organizational skills.
Proven ability to influence without authority and build alignment across cross-functional teams.
Member- or customer-centered mindset and commitment to clear, relevant, and inclusive communication.
Applicants must be able to maintain work authorization for the duration of employment without employer sponsorship or employer-provided training plans or attestations.
Preferred: Experience in healthcare, behavioral health, benefits, employee engagement, SaaS, or another complex, high-consideration product or service.
Preferred: Experience supporting enterprise clients or partnering with account, client success, customer success, or sales teams.
Preferred: Experience with lifecycle marketing platforms, CRM or marketing automation tools, campaign analytics, experimentation, or audience segmentation.
Preferred: Experience developing scalable playbooks, enablement materials, or communication frameworks.
Preferred: Experience working across global audiences, languages, regions, or culturally diverse populations.

Benefits

Comp & perks

Medical / Dental / Vision / Disability / Life Insurance
High Deductible Health Plan with Health Savings Account (HSA) option
Flexible Spending Account (FSA)
Access to coaches and therapists through Modern Health's platform
Flexible Time Off
Company-wide Collective Pause Days
Parental Leave Policy
Family Forming Benefit through Carrot
Family Assistance Benefit through UrbanSitter
Professional Development Stipend
401k
Financial Planning Benefit through Origin
Annual Wellness Stipend
New Hire Stipend to help cover work-from-home setup costs
ModSquad Community: Virtual events like active ERGs, holiday themed activities, team-building events and more
Monthly Cell Phone Reimbursement
Equity program