Digital Marketing Manager

Modern Media Concepts

. Serve as primary business owner for CrosleyRadio.com and CrosleyFurniture.com, responsible for sales and margin .

Posted 10/9/2026full-timeLouisville • Kentucky • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing D2C e-commerce operations, including SEO, paid media campaigns, and lifecycle marketing. Proficient in analyzing web data to inform strategic decisions and enhance brand performance.

Highest-signal resume keywords

D2C E-Commerce ManagementSEO StrategyPaid Media CampaignsEmail MarketingAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOPPCLifecycle MarketingData AnalysisE-Commerce OperationsContent Management SystemsEmail MarketingSocial Media AdvertisingMarket ResearchBuyer Persona Development

Soft Skills

Written CommunicationOrganizational SkillsProject Management

Tools & Technologies

Analytics ToolsE-Commerce PlatformsContent Management Systems

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Direct SalesBrand ActivationConversion Rate OptimizationPromotional CalendarsMarket Positioning

About the role

Key responsibilities & impact

Serve as primary business owner for CrosleyRadio.com and CrosleyFurniture.com, responsible for sales and margin
Manage continuous improvement of website content, merchandising, and promotional calendars
Partner with internal IT and external agency partners to introduce site enhancements, refine navigation, and optimize conversion rates
Oversee SEO and GEO strategies for search and AI-driven engines
Spearhead growth initiatives, including the strategic rollout of vinyl sales on CrosleyRadio.com
Drive direct sales through social media platforms
Act as internal subject matter expert for PPC, social advertising, and paid media
Design, write, and execute multi-channel email and SMS strategies
Drive organic traffic through SEO practices across product categories
Assist with or manage brand activation events
Establish tracking frameworks and present ROI and performance dashboards to leadership
Analyze website data and market research to construct buyer personas and execute targeted campaigns
Measure brand awareness and track market positioning against competitors
Supervise third-party agencies and development partners to align deliverables with business objectives and budgets

Requirements

What you’ll need

Proven track record managing D2C e-commerce operations, paid media campaigns, SEO, and lifecycle marketing
Strong analytical capabilities with experience translating complex web and sales data into actionable business strategies
Excellent written communication skills capable of shaping engaging copy for email, SMS, and web
Exceptional organizational skills with a demonstrated ability to manage external partners, balance multiple projects, and meet competing deadlines
Comfort navigating e-commerce platforms, analytics tools, and content management systems
Bachelor's Degree
4-6 Years of experience
Prolonged periods of sitting at a desk and working on a computer
Must be able to lift at least 10 pounds, as needed