Product Marketing Manager

ModMed

. Serve as an internal and external evangelist for the assigned product line through high-energy presentations and thought leadership .

Posted 10/6/2026full-timeRemote • Florida • United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B product marketing, particularly in high-tech SaaS products within the healthcare sector, with a strong focus on developing effective marketing strategies and sales enablement materials. Proven ability to lead cross-functional teams and communicate complex concepts clearly to diverse audiences.

Highest-signal resume keywords

B2B Product Marketing ExperienceHigh-Tech SaaS MarketingStructured Product Marketing FrameworksExceptional Communication SkillsCross-Functional Team Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Marketing StrategySales Enablement Materials DevelopmentMarket AnalysisMessaging and PositioningCompetitor AnalysisConcept-to-Market ProcessContent CreationTraining DeliveryCustomer Outcome SupportPortfolio of Writing Samples

Soft Skills

Presentation SkillsThought LeadershipCollaborationAdaptabilityVerbal Communication

Tools & Technologies

WebinarsSlide DecksData SheetsBlog PostsWhite PapersVideos

Certifications & Qualifications

Bachelor's Degree in Business or MarketingMBAProduct Marketing Alliance CertificationPragmatic Institute Certification

Industry Keywords

HealthcareB2B EnvironmentProduct MarketingMarket DriversCustomer RequirementsCompetitive InsightsPersona-Specific BattlecardsCross-Specialty MarketingTravel RequirementsEastern Business Hours

About the role

Key responsibilities & impact

Serve as an internal and external evangelist for the assigned product line through high-energy presentations and thought leadership
Develop the annual product marketing plan for the assigned persona across relevant ModMed products and services
Guide relevant product and service launches through the concept-to-market process
Work with the ELT team to review, approve, and ensure ongoing organizational launch readiness
Develop messaging and positioning highlighting tangible benefits and technical differentiation
Develop sales enablement materials including website content, blog posts, white papers, webinars, videos, slide decks, and data sheets
Partner with sales enablement to deliver training
Craft and continually refine product and service stories to support customer outcomes
Lead updates of competitor information and persona-specific battlecards
Feed competitive insights into cross-specialty, cross-persona battlecards
Identify key trends, market drivers, and customer requirements across specialties
Serve as a subject-matter expert and share market information with sales and product teams

Requirements

What you’ll need

Bachelor's degree in Business or Marketing
MBA preferred
Certification(s) from Product Marketing Alliance or Pragmatic Institute preferred
7+ years of B2B product marketing experience
Proven track record of success in mid-sized to large organizations, preferably $400M+ revenue or PE-backed
Experience managing product marketing at a national or global scale
Experience marketing high-tech SaaS products/services in healthcare in a B2B environment required
Deep understanding of structured product marketing frameworks, such as Pragmatic Institute, with emphasis on execution and outcomes
Portfolio of original writing samples demonstrating ability to simplify complex technical or clinical topics for a professional audience
Experience driving direction and alignment with large cross-functional teams
Exceptional verbal, written communication, and presentation skills
Non-local candidates must have health-tech product marketing experience, be able to travel domestically up to 15%, and be willing to work during Eastern business hours

Benefits

Comp & perks

Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution
401(k) matching contribution of 50% of your contribution deferred on up to 6% of your compensation; after one year, 100% of matching contributions are yours to keep
Generous Paid Time Off
Paid Parental Leave programs
Company-paid Life and Disability benefits
Flexible Spending Account
Employee Assistance Programs
Company-sponsored Business Resource & Special Interest Groups
Professional development opportunities
Tuition reimbursement programs
Unlimited access to LinkedIn Learning
Global presence and in-person collaboration opportunities
Dog-friendly HQ (US)
Hybrid office-based roles and remote availability for some roles
Weekly catered breakfast and lunch
Treadmill workstations
Zen and wellness rooms within the BRIC headquarters