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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in SEO and content marketing strategies, with a strong focus on B2B brand development on LinkedIn. Proficient in utilizing analytics tools to measure performance and drive actionable insights.
Highest-signal resume keywords
SEO Strategy DevelopmentContent MarketingB2B Brand Building on LinkedInGA4 and Search Console ProficiencyGerman and English Language Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEOContent MarketingGEO (Generative Engine Optimization)Email MarketingWebflowAnalytics MeasurementBlog WritingLanding Page CreationNewsletter DevelopmentCommunity Management
Soft Skills
Hands-On MentalityExcellent Written CommunicationExcellent Spoken Communication
Tools & Technologies
GA4Search ConsoleHubSpotAI Tools
Industry Keywords
B2B SaaSOnline MarketingEditorial CalendarLinkedIn Management
About the role
Key responsibilities & impact- Further develop the SEO and GEO strategy to increase moinAI’s visibility on Google and AI-powered search engines
- Plan and manage content across the customer journey
- Create and oversee blog articles, landing pages, case studies, and white papers
- Maintain the website in Webflow
- Take responsibility for the editorial calendar, posts, and community management for the company’s LinkedIn page
- Support the executive team and employees in building their personal LinkedIn profiles
- Develop and distribute newsletters
- Measure the performance of all channels using GA4, Search Console, and HubSpot
- Turn analyses into concrete actions
Requirements
What you’ll need- At least 4 years of experience in online marketing
- Experience in a B2B SaaS company preferred
- Demonstrable success in SEO and content marketing
- Interest in GEO (Generative Engine Optimization)
- Experience building a B2B brand on LinkedIn
- Experience with newsletters and/or email marketing
- Confident using AI tools in day-to-day work
- Excellent written and spoken German
- Very good English skills
- Hands-on mentality: able to develop strategies and implement them independently
- CV and 2–3 work samples required with the application
Benefits
Comp & perks- 4-day workweek
- 22.5 days of paid vacation
- Hybrid work; initially limited to 12 months: from our Hamburg office or remotely
- Deutschlandticket (nationwide public transport pass)
- Swapfiets or JobRad
- Pluxee Card or Urban Sports Club membership
- Weekly organic fruit box
- Beverages of your choice
