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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading and evolving brand design functions, with a strong focus on building scalable design systems and maintaining high-quality creative outputs. Proficient in leveraging AI tools to enhance creative workflows and deliver impactful brand experiences across multiple channels.
Highest-signal resume keywords
Leadership Of Multidisciplinary TeamsBrand CraftScalable Design SystemsAI In Creative WorkflowsStrong Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand DesignCreative VisionDesign SystemsCampaign ExecutionVisual IdentityWorkflow DesignCreative JudgementStorytellingDigital DesignMotion Design
Soft Skills
People LeadershipFeedback CultureCollaborationPrioritizationCreative Decision-Making
Tools & Technologies
AI ToolsCreative Production ToolsDesign SoftwareWorkflow Management ToolsBrand Frameworks
Industry Keywords
Brand ExperienceCreative StudioEuropean MarketsCampaignsProduct Launches
About the role
Key responsibilities & impact- Lead and evolve Mollie's Brand Design function
- Define and drive the global brand design vision across channels and markets
- Support creative vision and execution across campaigns, product experiences, storytelling and motion
- Own the evolution of Mollie's visual identity, design systems and creative principles
- Build a consistent brand experience across platforms and European markets
- Lead an in-house studio of approximately 5 to 8 designers across brand, motion, digital and campaign
- Build a culture of craft, feedback and continuous improvement
- Partner with marketing leadership, product, growth and the founder to turn strategy into insight-driven creative
- Work with Marketing Operations on workflows and tooling
- Implement AI tools to accelerate ideation, production and iteration
- Collaborate with Employee Experience and Internal Events teams
- Manage external agencies, freelancers and production partners as needed
- Deliver a refreshed visual identity and design system
- Establish a high-performing in-house studio with scalable workflows, tooling and modular systems
- Deliver end-to-end creative for flagship campaigns, product launches and brand moments
- Improve speed and output through AI-enabled creative workflows while maintaining quality
- Strengthen creative partnership with Marketing, Product, Growth and leadership
- Assess the team, output and brand system within the first 90 days
- Deliver quick wins within the first 90 days
- Establish a scaled studio operating model, launch the evolved identity and embed AI workflows within 6 to 12 months
Requirements
What you’ll need- Proven experience leading and scaling in-house design teams or creative studios
- People leadership of a multidisciplinary team
- Strong portfolio demonstrating high-quality brand, campaign and digital work
- Proven brand craft
- Exceptional creative judgement and taste
- Experience building and maintaining scalable design systems and brand frameworks
- Strength in planning, prioritization, resourcing and workflow design
- Hands-on experience applying AI in creative workflows, including concepting, production and scaling assets
- Strong communication and storytelling skills
- Ability to explain creative decisions to senior stakeholders
- Fluent English
Benefits
Comp & perks- Regular feedback and performance reviews
- Fair and transparent salary reviews
- Opportunity to develop skills, explore new challenges and shape your career
- Opportunity to build a meaningful distribution channel from the ground up
- AI-enabled tools and workflows
- Executive backing and freedom to create and deliver