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KAM, Food Service
Mondelēz International. Lead the development of the Trade Marketing component of annual category plans .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Trade Marketing and Category Planning, with a strong focus on developing client-specific sales strategies and executing innovative marketing initiatives. Proficient in analyzing market dynamics and consumer perceptions to drive profitable growth and effective stakeholder engagement.
Highest-signal resume keywords
Trade Marketing LeadershipCategory PlanningSales Strategy DevelopmentNegotiation SkillsMarket Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Category PlanningSales Strategy DevelopmentBudget ManagementMarket AnalysisConsumer Perception EvaluationInventory ManagementForecastingNegotiationCommercial AcumenPerformance Monitoring
Soft Skills
Stakeholder InfluenceAutonomous Work StyleProactive ApproachDynamic Problem SolvingEffective Communication
Tools & Technologies
Microsoft OfficePower BISales Information Systems
Industry Keywords
HORECAFood ServiceConsumer GoodsModern TradeTrade MarketingShopper MarketingCommercial Planning
About the role
Key responsibilities & impact- Lead the development of the Trade Marketing component of annual category plans
- Understand market dynamics and consumer perceptions by channel to participate in strategic trade marketing decisions
- Lead business planning meetings where sales quotas are created to meet annual plans
- Suggest and influence investment in category building blocks and ensure execution excellence at point of sale
- Track competitors’ commercial activity to identify business opportunities and threats
- Lead within multi-category teams, providing accurate and relevant channel point-of-sale insights
- Implement direct client sales strategies to meet sales, portfolio, coverage, and strategic conversation objectives
- Develop client-specific sales strategies for profitable and sustainable growth
- Advise clients on strategic business management activities
- Activate marketing strategies by client typology
- Coordinate with cross-functional areas to secure resources for commercial plans
- Use sales information systems and reports to drive profitable negotiations
- Ensure market presence and penetration through inventory management
- Drive category growth through innovative product penetration
- Negotiate growth plans, offers, promotions, contests, and events with clients
- Manage supply chain phases to guarantee Fill Rate, including forecasts, orders, and returns consolidation
- Ensure company cash flow through client accounts receivable management
- Comply with company processes and policies
Requirements
What you’ll need- Bachelor's degree in Business Administration, Industrial Engineering, Business, or related fields
- English proficiency is needed
- Proficiency in Microsoft Office and Power BI (strong command of both)
- Experience in food service, HORECA, or institutional channels preferred
- Consumer goods (CPG) experience is valued but not exclusive
- Experience managing Modern Trade (MT) and HORECA channels is a plus
- Category planning and growth through category leadership
- Understanding of market dynamics and consumer perceptions by channel
- Ability to develop and execute plans, evaluate and monitor results, and make recommendations
- Ability to plan the business and maximize revenue growth
- Ability to influence stakeholders and interact effectively with others
- Analytical and business acumen
- Dynamic, autonomous, and proactive profile
- Ability to manage multiple clients and diverse strategic conversations simultaneously
- Commercial, trade marketing, or shopper marketing knowledge
- Strong negotiation skills focused on innovation and co-creation
- Budget management experience
Benefits
Comp & perks- Hybrid work model with office attendance based on team and/or business needs
- Internal candidates are prioritized
- No relocation support available