Shopper Insights Junior Manager

Mondelēz International

. Develop consumer selling stories using the consumer segmentation framework .

Posted 9/29/2026full-timeSão Paulo • BrazilJuniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in transforming shopper behavior data into actionable insights and developing consumer selling stories, leveraging strong analytical skills and proficiency in data visualization tools like Tableau. Proven ability to collaborate with marketing, sales, and trade teams to drive brand growth and optimize retail strategies.

Highest-signal resume keywords

Data AnalysisShopper InsightsTableau ExpertiseMarket Segmentation ModelsFMCG Industry Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data ModelingData VisualizationRetail Customer PlansMarket Research MethodologiesConsumer Segmentation FrameworkBehavior-Changing InsightsPoint-of-Sale ExecutionSales Channel InsightsAd Hoc ResearchStrategic Data Narratives

Soft Skills

Strong Communication SkillsCollaboration SkillsNegotiation Planning

Tools & Technologies

ExcelPowerPointShopper Insights Tools

Industry Keywords

FMCGCPGRetail EnvironmentsCultural TrendsConsumer BehaviorMarket TrendsTrade MarketingSales StrategiesChannel StrategiesConsumer Insights

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Develop consumer selling stories using the consumer segmentation framework
Guide stakeholders on consumer segmentation principles and uses to uncover actionable retail-level insights
Curate social intelligence to uncover cultural trends and snacking moments
Identify growth opportunities in retail environments
Generate behavior-changing insights and identify effective engagement levers
Optimize the business through data, tracking, and learning
Drive action-oriented insights for innovation, communication, and brand growth planning teams
Provide business guidance to Trade Marketing, Sales, and Marketing teams through shopper purchasing behavior and channel insights
Transform insights into business intelligence and point-of-sale execution applications, including success pictures, trade activation plans, and channel strategies
Map macroeconomic trends, shopper behavior, and sales channels
Translate shopper behavior data into actionable insights across channels, categories, shoppers, needs, missions, and purchase planning levels
Evaluate in-store actions such as pricing, visibility, secondary displays, and communication materials
Analyze shopper purchasing behavior in physical and digital retail environments
Build strategic data-based narratives to answer stakeholder business questions and map market trends
Collaborate with Trade, Sales, and Marketing as a strategic business partner

Requirements

What you’ll need

Bachelor's degree required
Experience using retailer/customer data, shopper insights and analytics to develop retail customer plans, ideally in the FMCG/CPG industry
High proficiency in Excel and PowerPoint
Expertise in data modelling with data visualization tools; Tableau experience is a must
In-depth knowledge of analyzing and creating visualizations of large amounts of data
Experience presenting to retailer teams and in negotiation planning/joint business planning
Strong knowledge and usage of market segmentation models
Proven track record influencing and aligning key customers and business stakeholders in a highly matrixed organization
Ability to partner with marketing, sales and external agencies
Knowledge of shopper insights tools and analytical indicators
Ability to transform data into business intelligence and develop selling stories
Solid knowledge of market research methodologies, including Nielsen and Scantech, and experience conducting ad hoc research
Strong communication and collaboration skills
Advanced English proficiency
Proven experience in the FMCG industry, preferably in data analysis or insights roles
Availability to work in a hybrid model at the São Paulo – SP office during business hours

Benefits

Comp & perks

Hybrid work model allowing remote work on certain days of the week
Diversity, equity and inclusion initiatives, including a Diversity Committee and MOVER participation
Equal opportunity employment
No relocation support available