Trade Marketing Manager

Mondelēz International

. Develop and execute sales programs related to innovation, distribution, merchandising, and promotion for the assigned category .

Posted 9/29/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in category development and key account management, with a strong focus on driving growth through strategic planning and market insights analysis. Capable of translating category strategies into actionable business plans and in-store execution guidelines.

Highest-signal resume keywords

Category DevelopmentKey Account ManagementMarket Insights AnalysisFMCG Industry ExperienceStrategic Planning

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Programs DevelopmentPromotional StrategyROI AnalysisBudget PlanningDashboard DeliveryCategory Visibility ManagementCustomer Activation PlatformsIn-Store Execution GuidelinesTrade Incentives ManagementAnalytical Skills

Soft Skills

Influencing StakeholdersCourageResilienceCollaborationRelationship Building

Industry Keywords

Fast-Moving Consumer GoodsCategory EquityCustomer Business TeamsChannel IBP ProcessSell-Out ActivitiesActivation CalendarsBusiness ReviewsConsumer InnovationDigital SolutionsGrowth Targets

About the role

Key responsibilities & impact

Develop and execute sales programs related to innovation, distribution, merchandising, and promotion for the assigned category
Connect Customer Business Teams with Innovation, Marketing, and Category Equity teams
Create category and customer plans in collaboration with Category, Insights, and Customer Business Teams
Serve as the internal category expert and create compelling, actionable, and measurable plans
Provide thought leadership on brand and category initiatives, promotional strategy, and budget planning
Lead dashboard delivery and category fundamentals, recommending corrective actions
Manage modern trade customers, leading business reviews, activation calendars, and the implementation of category and customer plans
Connect category strategies to in-store execution and support sales teams with sell-out activities
Lead the Channel IBP process, providing strategic inputs, ROI analysis, and resource sufficiency recommendations
Lead and track execution plans and programs, ensuring adequate category visibility and action plans
Lead the SMR Channel IBP process, including pre-alignments, sufficiency inputs, sales capacity, and sales deployment
Translate Category and Sales strategies into customer activation platforms and in-store execution guidelines
Manage understanding of customer and shopper businesses, identifying factors that influence sell-out platforms
Identify and act on category opportunities with customers
Lead ROI evaluation of trade channel activities
Manage regional Trade Incentives and A&C budgets
Develop direct reports and peers, building collaborative relationships

Requirements

What you’ll need

Experience in category development, key account management, and market insights analysis
Ability to drive growth through category leadership
Forward-looking mindset and curiosity about industry trends, digital solutions, and consumer innovation
Ability to translate opportunities into business plans
Experience developing strategic plans, measuring and monitoring results, and making recommendations to achieve growth targets
Ability to influence stakeholders and interact effectively with others with courage and resilience
Strong analytical and business acumen
Proven experience in the fast-moving consumer goods (FMCG) industry is a distinct advantage
Availability to work in a hybrid model
Relocation support is not available

Benefits

Comp & perks

Hybrid work model, allowing remote work on certain days of the week
Diversity, equity, and inclusion initiatives
No relocation support available