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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing creative content for the Mexico and Latin America markets, with a strong focus on performance metrics and cultural relevance. Proficient in video editing, design, and motion tools, alongside native-level Spanish fluency for effective communication and adaptation of content.
Highest-signal resume keywords
Creative DevelopmentPerformance Metrics AnalysisSpanish CopywritingVideo EditingAI Creative Tools
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Creative Concept DevelopmentPerformance-Focused AdvertisingVideo EditingDesignAnimationContent CreationPerformance Metrics InterpretationTesting Hooks and MessagesCultural RelevanceContent Variations
Soft Skills
Creative JudgmentCollaborationCommunication
Tools & Technologies
Adobe Creative CloudFigmaAI Tools
Industry Keywords
User-Generated ContentShort-Form VideoPaid MediaCustomer Acquisition CostCultural Understanding
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Develop creative for Mexico and Latin America markets from insight through execution
- Create concepts, hooks, scripts, storyboards, and performance-focused ads
- Film, edit, design, and animate UGC, short-form video, static, and motion content
- Work with Growth Marketing to evaluate creative performance
- Test hooks, purchase drivers, messages, formats, and creative variations
- Analyze hook rates, CTR, CVR, and CAC to guide creative decisions
- Identify winning concepts and create variations that scale across channels and markets
- Write, adapt, and review Spanish copy for cultural relevance
- Use AI tools to explore ideas, build concepts, create content, and produce variations faster
- Monitor emerging formats, platform trends, and cultural conversations
- Contribute to reducing customer acquisition cost
Requirements
What you’ll need- Portfolio with results, showing what was created, why it was made, and performance
- Self-produced content experience, including UGC, short-form video, statics, and motion
- Proven performance creative experience for paid media
- Ability to interpret performance metrics and develop creative hypotheses
- Experience testing hooks, messages, and formats
- Hands-on use of AI creative tools in content creation and experimentation
- Native-level Spanish fluency and cultural understanding of Mexican and Latin American audiences
- Ability to write, adapt, and review Spanish copy
- Experience with video editing, design, and motion tools such as Adobe Creative Cloud, Figma, or equivalent
- Good creative judgment and bias for action
- Ability to communicate creative thinking and support recommendations with evidence
- Ability to collaborate with marketers, designers, and other creators