Design Creative Lead

MoneyGram

. Own MoneyGram's visual identity and creative direction across retail, CRM, digital channels and the wider business .

Posted 10/30/2026full-timeRemote • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in visual identity evolution, creative direction, and design execution across retail, CRM, and digital channels. Proficient in managing teams, providing feedback, and utilizing AI tools to enhance creative workflows.

Highest-signal resume keywords

Creative DirectionVisual Identity EvolutionTeam ManagementFigma ProficiencyAdobe Creative Cloud Proficiency

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

TypographyCompositionColour TheoryLayout DesignArt DirectionDesign SystemsBrand GuidelinesMotion DesignStoryboardingConcept Execution

Soft Skills

CoachingFeedback AcceptanceDecision MakingCollaborationCommunication

Tools & Technologies

AI Creative ToolsFigmaAdobe Creative Cloud

Industry Keywords

RetailCRMDigital ChannelsCreative BriefsDesign Language

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own MoneyGram's visual identity and creative direction across retail, CRM, digital channels and the wider business
Set the creative standard, challenge concepts and sharpen visual direction
Evolve MoneyGram's visual identity, guidelines and design language
Coach designers, set expectations and provide actionable feedback
Spend approximately half the time designing and art directing
Own retail projects and contribute to complex creative briefs
Design for channel-specific contexts while maintaining brand consistency
Build, test and improve guidelines, toolkits and templates
Improve the accessibility, sharing and reuse of approved creative assets
Brief and direct agencies and freelancers and own the finished result
Use AI to explore creative directions, create and adapt assets, and improve speed while applying human judgement
Collaborate with Creative Operations and the Performance Creative Lead to balance creative ambition, capacity, delivery and quality
Establish stronger design craft, improved team output, brand guardrails, templates and shared assets within the first year

Requirements

What you’ll need

8+ years in creative
Portfolio with a point of view, showing shaped ideas, personally designed or art-directed work, and the rationale behind creative decisions
Strong knowledge of typography, composition, colour, layout and art direction
Experience turning briefs into concepts and executing them
Direct people-management experience, including hiring, coaching, performance management and difficult conversations
Experience creating work for retail, CRM and digital channels
Experience evolving visual identities across different touchpoints
Experience building brand guidelines, design systems or templates
Ability to design, art direct and deliver hands-on work
Experience using AI creative tools to create work and improve workflows
Proficiency in Figma and Adobe Creative Cloud
Motion design, storyboarding or other specialist craft skills are a plus
Ability to articulate creative opinions, accept feedback and make clear decisions