Performance Creative Lead

MoneyGram

. Build, hire, coach, and develop a high-performing creative team .

Posted 10/30/2026full-timeRemote • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and managing high-performing creative teams while leveraging customer insights and performance data to drive creative strategies across paid media channels. Proficient in developing performance creative systems, including testing frameworks and analytics, to optimize creative output and reduce customer acquisition costs.

Highest-signal resume keywords

Creative Team ManagementPerformance Creative SystemsCustomer Insights AnalysisAI Creative ToolsPaid Media Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Concept DevelopmentScript WritingCreative Testing FrameworksCreative AnalyticsTagging and WorkflowsHigh-Volume Creative ProductionChannel-Native Creative ProductionLocalization and AdaptationPerformance Metrics KnowledgeVideo Production

Soft Skills

Clear CommunicationCoaching and MentoringPerformance ManagementCritical ThinkingAdaptability

Tools & Technologies

AI Creative ToolsCreative LibrariesCreative Operations SoftwarePerformance Tracking Tools

Industry Keywords

Paid MediaCustomer Acquisition CostClick-Through RateConversion RateCreative Compliance

About the role

Key responsibilities & impact

Build, hire, coach, and develop a high-performing creative team
Own the performance creative system, including strategy, team, testing frameworks, and output
Define concepts, hooks, scripts, and formats for paid social and wider paid media channels
Turn customer insights and performance data into creative decisions
Design and run creative tests, analyze results, and decide what to stop, improve, or scale
Work with Growth Marketing to connect creative performance with post-click conversion and reduce CAC
Scale winning creative across markets, channels, and languages through localization and adaptation
Build tracking, tagging, creative libraries, and workflows to retain and reuse learnings
Develop concepts, write hooks and scripts, create examples, and participate in production
Manage creative capacity, workflows, production priorities, and external resources with Creative Operations
Produce creative that is channel-native, accurate, on-brand, and compliant
Use AI to explore ideas, create content, test approaches, and improve team workflows

Requirements

What you’ll need

8+ years in creative
Portfolio of paid media creative owned by the candidate or a brand
Experience turning customer insights into concepts, hooks, and messages with clear hypotheses
Direct people management experience, including hiring, coaching, performance management, and difficult conversations
Experience building performance creative systems, including testing frameworks, creative analytics, tagging, and workflows
Knowledge of CTR, CVR, CAC, and how creative influences them
Hands-on experience creating concepts, hooks, scripts, statics, motion, and video
Experience adapting creative across markets, audiences, cultures, and channels
Experience managing high-volume creative output while maintaining quality and control
Demonstrated use of AI creative tools to create content, improve workflows, and support teams
Ability to form opinions, challenge assumptions, and adapt based on performance evidence
Clear thinking and communication, including actionable briefs, feedback, and evidence-backed recommendations