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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in creative leadership, motion design, and video production, with a strong focus on brand consistency and innovative use of AI tools for campaign development. Capable of translating customer insights into compelling visual storytelling across multiple channels.
Highest-signal resume keywords
Creative LeadershipMotion DesignVideo EditingGenerative AI ProficiencyBrand Consistency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Motion DesignAnimationVideo EditingStoryboardingTypographyCompositionVisual IdentityCreative IdeationVisual DevelopmentIterative Art Direction
Soft Skills
Stakeholder PresentationCreative Ambition BalanceJudgment on AI Limitations
Tools & Technologies
Professional Design SoftwareMotion SoftwareEditing SoftwareGenerative AI Tools
Industry Keywords
Campaign DesignBrand ConsistencyCreative WorkAudience InsightCommercial PrioritiesAsset SystemsVisual StorytellingCreative WorkflowsAccessibilityCopyright
About the role
Key responsibilities & impact- Lead campaign concepts from brief to final execution, translating customer insight and commercial priorities into creative ideas, visual storytelling and connected asset systems
- Own creative quality and brand consistency across campaigns, CRM, paid and organic social, onsite, app, partnerships and other channels
- Stay hands-on in design and production, present creative work with clear rationale, and develop designers and creative partners through reviews and coaching
- Develop and produce motion graphics, animation and short-form video from storyboards and animatics through editing, compositing, sound and final delivery
- Create channel-appropriate motion for brand and performance activity, including product storytelling, animated typography, social video and campaign adaptations
- Build reusable motion templates and principles to improve consistency and speed across aspect ratios, durations, captions and platform specifications
- Use AI for briefing, idea development, visual exploration, storyboarding, image creation, editing, motion and video production assistance
- Build repeatable AI-assisted workflows for campaign assets, channel adaptations and creative test variants
- Test approved tools on live briefs and document prompts, reference inputs and repeatable workflows
- Maintain human review and approval, checking brand fit, product and factual accuracy, accessibility, representation, visual artefacts, confidentiality, data handling, consent, copyright and commercial usage rights
- Partner with studio coordination on scope, feasibility, creative resources and delivery milestones
- Work with marketing owners to define audiences, creative objectives, deliverables and approval points; challenge unclear briefs and resolve competing feedback
- Use audience insight and creative performance data to shape testing and improve work
- Deliver distinctive and consistent creative over six months and leave brand and motion guidance, reusable templates, tested AI workflows and an editable-file handover
Requirements
What you’ll need- Strong portfolio of distinctive brand and campaign work across channels, showing creative leadership and hands-on contribution
- Strong design craft across typography, composition, visual identity and storytelling
- Practical motion design, animation and video-editing skills
- Experience with storyboarding, pacing, transitions, footage and graphics
- Hands-on experience with generative AI and language-model tools for creative ideation, visual development and production
- Ability to use structured briefs and visual references, assess outputs, maintain brand consistency and resolve errors or unwanted artefacts through prompting and iterative art direction
- Sound judgment about AI limitations, responsible use and commercial rights
- Ability to direct and develop creatives, present work to stakeholders, and balance creative ambition with commercial priorities and deadlines
- Proficiency in professional design, motion and editing software
- Ability to combine AI outputs with established tools to deliver editable working files
- Portfolio must include campaign design and motion or video examples, with personal contribution, briefs, tools, prompts or reference inputs, iterations, craft, checks and evidenced effects for AI-enabled work
- Only work permitted for disclosure may be shared; anonymised examples are welcome
Benefits
Comp & perks- Competitive pay and bonuses
- Generous pension plans
- Staff discounts
- Private healthcare (UK)
- Mental health support
- Generous holidays
- Hybrid working
- Up to 20 days of international working
- Learning allowances
- Coaching and development programs
- Employee-led LGBTQ+, Gender Balance, Neurodiversity and EMBRACE communities
- Reasonable adjustments throughout the interview process