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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing Paid Search and App strategies, with a strong focus on optimizing campaigns to drive revenue and user acquisition. Proficient in data analysis and reporting, with the ability to provide actionable insights to senior leadership while managing team performance and operational efficiency.
Highest-signal resume keywords
Paid Search ManagementPPC OptimizationTeam DevelopmentGoogle Analytics 4SA360 Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid SearchApp Campaign ManagementShopping CampaignsData AnalysisBudget ManagementKPI ReportingCampaign OptimizationNumerical Decision-MakingAI EvaluationCreative Testing
Soft Skills
Attention to DetailAdaptabilityCoachingStakeholder CommunicationTeam Leadership
Tools & Technologies
SA360Google Analytics 4Google Looker StudioFunnelData Visualization Software
Industry Keywords
PPCDigital MarketingUser AcquisitionCampaign PerformanceGrowth Roadmaps
About the role
Key responsibilities & impact- Plan and deliver Paid Search and App strategies across the UK, Ireland, and the Netherlands, aligned with business priorities and KPIs
- Manage budgets and forecasts, adjusting investment based on performance and business priorities
- Monitor campaign performance, investigate changes, and translate findings into clear team actions
- Support campaign setup and optimization, including account structure, targeting, bidding, ad copy, and creative testing
- Build and maintain prioritized growth roadmaps and test-and-learn plans
- Evaluate new PPC and App platform features and test opportunities with clear business benefit
- Deliver daily, weekly, and monthly KPI reporting, highlighting performance drivers, risks, and recommended actions
- Create and present data-driven insights and recommendations to senior leadership
- Manage the PPC finance and creative process
- Collaborate with Display, Paid Social, Affiliates, and Online Video teams
- Line manage three executives
- Set objectives, ownership, and priorities while balancing delivery and improvement projects
- Manage team operational efficiency and on-time deliverables
- Provide feedback, coaching, and development plans
- Build stakeholder relationships and communicate priorities, progress, and performance
Requirements
What you’ll need- 5+ years of hands-on experience managing Paid Search, App and Shopping campaigns and strategy
- Proven track record of success optimizing activity to drive revenue and/or user acquisition
- Experience managing and developing a team of PPC executives
- Hands-on knowledge of PPC media optimization tools, such as SA360
- Good understanding of web analytics suites, preferably Google Analytics 4
- Proficiency in Excel
- High attention to detail and commitment to accuracy
- Strong numerical and data-driven decision-making skills
- Ability to identify and capitalize on opportunities and adapt quickly in a fast-paced environment
- Ability to critically evaluate AI-generated outputs, applying commercial judgment and ensuring accuracy, brand consistency, and responsible handling of business and customer data
- Experience with Google Looker Studio, Funnel, or SA360 reports data visualization marketing software desirable
Benefits
Comp & perks- Competitive pay and bonuses
- Generous pension plans
- Staff discounts
- Private healthcare (UK)
- Mental health support
- Generous holidays
- Hybrid working
- Up to 20 days of international working
- Learning allowances
- Coaching and development programs
