Digital Advertising Manager

Moonshot

. Lead digital advertising strategy across multiple prevention campaigns, translating intervention objectives into audience targeting, channel selection, creative approaches, and campaign plans.

Posted 10/24/2026full-timeRemote • United StatesMid-LevelSenior💰 $97,650 - $115,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and optimizing digital advertising campaigns, with a strong focus on strategic budget management, innovative creative formats, and audience engagement strategies. Proficient in analyzing performance metrics and translating findings into actionable recommendations for improvement.

Highest-signal resume keywords

Digital Advertising StrategyCampaign ManagementBudgeting and ForecastingPerformance MeasurementTechnical Guidance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Advertising CampaignsAudience TargetingA/B TestingPerformance MeasurementVideo AdvertisingVisual StorytellingInteractive ContentGenerative Engine OptimizationData AnalysisCreative Development

Soft Skills

CommunicationCollaborationProblem-SolvingProject ManagementCoaching

Tools & Technologies

Advertising PlatformsAI-Enabled Creative ToolsEmerging Digital TechnologiesQuality Assurance ProceduresTechnical Standards

Industry Keywords

Public Health CampaignsSocial ImpactTargeted Violence PreventionP/CVEOnline Harms

About the role

Key responsibilities & impact

Lead digital advertising strategy across multiple prevention campaigns, translating intervention objectives into audience targeting, channel selection, creative approaches, and campaign plans.
Oversee the full campaign lifecycle from creative development and setup through launch, optimization, and reporting.
Manage advertising budgets, including allocation, pacing, forecasting, and expenditure tracking.
Analyze advertising performance and cost-effectiveness to improve engagement, conversions, targeting, and resource allocation.
Maintain relationships with advertising platforms and vendors.
Expand digital advertising through video, visual storytelling, interactive content, creator and influencer partnerships, and emerging technologies.
Develop and test innovative creative formats and audience engagement strategies.
Explore AI-enabled creative tools, generative engine optimization (GEO), and emerging digital discovery approaches.
Provide project direction and technical oversight to junior campaign managers and analysts.
Serve as the primary technical resource for troubleshooting, training, and coaching.
Establish technical standards, quality assurance procedures, and best practices.
Lead performance measurement and reporting using indicators appropriate to prevention campaign objectives.
Collaborate with intervention design and evaluation colleagues to connect advertising metrics with broader prevention outcomes.
Translate campaign findings into recommendations for improvement.
Collaborate with intervention specialists, project managers, Product & Engineering colleagues, and external partners.
Brief clients, partners, and funders on advertising strategies, performance, findings, and recommendations.
Contribute digital advertising expertise to proposals, project scoping, budgets, and business development.
Ensure technical quality, accuracy, platform compliance, responsible advertising, privacy, and safeguarding standards.

Requirements

What you’ll need

Demonstrated experience developing, managing, and optimizing digital advertising campaigns, including strategic responsibility for multiple campaigns and advertising budgets.
Hands-on expertise with major digital advertising platforms, including campaign setup, troubleshooting, optimization, audience targeting, A/B testing, and performance measurement.
Experience with non-commercial campaigns, such as strategic communications, public health, or social impact, or demonstrated ability to adapt commercial digital advertising approaches to awareness, behavior change, and other non-transactional objectives.
Experience developing innovative advertising strategies, creative formats, and audience engagement approaches, using performance data to inform improvements.
Strong analytical, budgeting, and project management skills, including the ability to manage competing priorities and optimize advertising expenditure.
Experience providing technical guidance, coaching, or training to colleagues, particularly less experienced campaign staff.
Strong communication, collaboration, and problem-solving skills, with the ability to translate technical concepts for non-specialist stakeholders.
Candidates must be eligible to work in the US, and will be required to undertake and pass any relevant security clearance procedures per client needs.
Experience with video advertising, visual storytelling, creator or influencer marketing, interactive content, or other innovative digital engagement formats.
Familiarity with AI-enabled creative technologies, generative engine optimization (GEO), or emerging digital discovery approaches.
Experience working in a digital marketing agency, consultancy, or other multi-client environment.
Knowledge of targeted violence prevention, P/CVE, online harms, or related fields.
Experience developing standardized advertising processes, training resources, or technical quality assurance frameworks.

Benefits

Comp & perks

15 days paid vacation leave, plus Federal holidays and 1 day additional paid leave for Native American Heritage Day.
Flexible public holiday policy with the option to work federal holidays in exchange for a day off at another time.
Full private healthcare package, including coverage for partners and children.
Dental & Vision Insurance.
Life & Disability Insurance.
24/7 access to free counseling via our Employee Assistance Program.
3% matched 401k contributions.
401(k) Roth Contributions.
Generous maternity and paternity leave: 26 weeks paid maternity leave, 8 weeks paid paternity leave.
All permanent employees are granted share options upon employment.