Product Marketing Manager

Morningstar

. Lead go-to-market launches for new product releases .

Posted 11/8/2026full-timeChicago • Illinois • United StatesMid-LevelSenior💰 $76,550 - $112,267 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading go-to-market strategies, product positioning, and customer marketing programs to drive product adoption and client engagement. Proficient in leveraging data insights and cross-functional collaboration to achieve measurable business results.

Highest-signal resume keywords

Product Marketing ExperienceSales EnablementCustomer Marketing ProgramsData-Driven Decision MakingCross-Functional Project Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Go-To-Market StrategyMarket ResearchSales Enablement Toolkit DevelopmentContent CreationClient Insights Utilization

Soft Skills

Strong Communication SkillsPrioritization SkillsCollaboration

Tools & Technologies

EloquaAdobe Experience ManagerTableauGoogle AnalyticsON24Jira

Industry Keywords

Financial Services SoftwareClient Lifecycle ManagementProduct PositioningDemand GenerationClient Engagement

Tech Stack

Tools & technologies

AEMTableau

About the role

Key responsibilities & impact

Lead go-to-market launches for new product releases
Shape product positioning and messaging
Connect sales, strategic account marketing, and demand generation around clear priorities
Grow customer marketing programs to increase product adoption, advocacy, and client engagement
Craft and execute go-to-market strategies including positioning, content, service enablement, and sales enablement
Act as the commercial lead across sales, strategic account marketing, and demand generation
Turn product strategy and market opportunities into sales plays, enablement programs, customer marketing initiatives, and client-facing assets
Develop and execute customer marketing programs across the advisor client lifecycle
Use client insights and success stories to drive adoption, advocacy, engagement, and expansion
Conduct market research and win/loss analysis to inform product development, packaging, pricing, positioning, and messaging
Build the competitive landscape and create a sales enablement toolkit
Own and maintain the content library, including sales enablement, client-facing assets, and testimonials
Partner with business analysts to measure and report program results to executive stakeholders
Collaborate with product management, product development, client success, service teams, and sales

Requirements

What you’ll need

3+ years of experience in product marketing, marketing, sales enablement, or customer communications
A track record of leading cross-functional projects with measurable business results
Strong communication skills for internal and external audiences
Comfort using data to measure results and decide what to do next, with a test-and-learn mindset
Strong prioritization skills in a fast-moving environment
Familiarity with tools such as Eloqua, Adobe Experience Manager, Tableau, Google Analytics, ON24, and Jira, or similar
Morningstar or financial services software experience is a plus
Experience partnering closely with sales teams on support materials or training is a plus
Writing samples are a plus

Benefits

Comp & perks

100% 401k match up to 6% of salary
Stock Ownership Potential
Company provided life insurance - 1x salary + commission
Comprehensive health benefits (medical/dental/vision) including potential premium discounts and company-provided HSA contributions (up to $500-$2,000 annually) for specific plans and coverages
Additional medical Wellness Incentives - up to $300-$600 annual
Company-provided long- and short-term disability insurance
Trust-Based Time Off
6-week Paid Sabbatical Program
6-Week Paid Family Caregiving Leave
Competitive 8-24 Week Paid Parental Leave
Adoption Assistance
Leadership Coaching & Formal Mentorship Opportunities
Annual Flex Stipend - $1000 annually to cover personal education & well-being expenses
Tuition Reimbursement
Charitable Matching Gifts program
Dollars for Doers volunteer program
Paid volunteering days
15+ Employee Resource & Affinity Groups
Hybrid work environment with four days in-office each week
Tools and resources to engage meaningfully with global colleagues