Senior Marketing Manager – Marketing Automation, Analytics

Morningstar

. Define the martech vision, strategy, and roadmap for the global Credit business .

Posted 11/12/2026full-timeNew York City • New York • United StatesSenior💰 $75,000 - $120,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in marketing automation architecture and administration, with a strong focus on data management, campaign optimization, and performance measurement. Proven ability to lead cross-functional projects and drive data-driven decision-making within marketing organizations.

Highest-signal resume keywords

Marketing Automation ArchitecturePardot AdministrationSalesforce IntegrationData ManagementCampaign Performance Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AutomationLead ManagementCampaign TrackingAudience SegmentationData ArchitectureKPI DevelopmentAttribution MethodologiesProcess OptimizationProject ManagementCompliance Processes

Soft Skills

Effective CommunicationCollaborationAttention to DetailProblem-SolvingAutonomous Work

Tools & Technologies

PardotHubSpotSalesforceTableauPower BILooker

Industry Keywords

MartechMarketing StrategyData GovernancePrivacy ComplianceMarketing Intelligence

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Define the martech vision, strategy, and roadmap for the global Credit business
Own end-to-end management of marketing technology platforms, including platform strategy, integrations, governance, administration, and support
Administer marketing automation platforms, including system configuration, access controls, enhancements, and vendor relationships
Design, implement, and optimize marketing automation programs, campaign templates, lead scoring models, audience journeys, and lifecycle frameworks
Support campaign execution through marketing technology platforms
Monitor marketing automation, data management, analytics, and martech best practices and identify capability and performance improvements
Own marketing data architecture, campaign tracking, source attribution, taxonomy, and marketing system integrations
Maintain marketing audience database quality, integrity, and standardization; establish governance and privacy compliance processes
Oversee audience segmentation strategy and governance across platforms
Define and evolve marketing measurement frameworks, KPIs, and attribution methodologies
Analyze marketing databases, funnel performance, campaign effectiveness, and audience behavior
Develop centralized marketing performance and executive dashboards with visualizations
Partner with marketing stakeholders to provide insights for strategy, investment decisions, and performance improvement
Champion data-driven decision-making and continuous improvement across the marketing organization

Requirements

What you’ll need

A bachelor’s degree
8+ years of experience in marketing automation architecture
Deep hands-on expertise in marketing platform (Pardot, HubSpot, or related) administration, configuration, and integration with Salesforce and supporting technologies
Strong understanding of lead management, routing, and scoring processes
Experience with marketing intelligence and visualization tools (Tableau, Power BI, Looker, etc.)
Ability to successfully manage multiple projects simultaneously, communicating effectively with stakeholders and prioritizing to deliver high-quality work within deadline
Ability to collaborate effectively with other team members as well as work independently and autonomously
High attention to detail and a deep appreciation and proven ability for process-driven and detailed execution of marketing activities
Strong problem-solving skills with experience overcoming ambiguity
Personal and related investments must be disclosed to the Compliance team upon accepting an offer
Must comply with applicable Code of Ethics requirements and liquidate conflicting holdings if required
Certain employee accounts must be held with an approved broker depending on department and work location

Benefits

Comp & perks

Target Bonus - 15%
Hybrid work environment with four days in-office each week in most locations
Tools and resources to engage meaningfully with global colleagues
Other benefits available to enhance flexibility as needs change