Senior Marketing Manager – Marketing Automation, Analytics

Morningstar

. Define the martech vision, strategy, and roadmap for the global Credit business .

Posted 11/12/2026full-timeNew York City • New York • United StatesSenior💰 $94,556 - $138,674 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in marketing automation architecture, including administration and integration of platforms like Pardot and HubSpot with Salesforce. Proven ability to analyze marketing performance, manage data architecture, and implement data-driven strategies for continuous improvement.

Highest-signal resume keywords

Marketing Automation ArchitecturePardot AdministrationSalesforce IntegrationData ManagementCampaign Performance Analysis

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing AutomationLead ManagementCampaign TrackingData ArchitectureAudience SegmentationKPI DevelopmentAttribution MethodologiesProcess OptimizationProject ManagementData Analysis

Soft Skills

Effective CommunicationCollaborationAttention to DetailProblem-SolvingAutonomy

Tools & Technologies

PardotHubSpotSalesforceTableauPower BILooker

Industry Keywords

Marketing TechnologyData GovernancePrivacy ComplianceMarketing MeasurementPerformance Improvement

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Define the martech vision, strategy, and roadmap for the global Credit business
Own end-to-end management of marketing technology platforms, including platform strategy, integrations, governance, administration, and support
Administer marketing automation platforms, including system configuration, access controls, enhancements, and vendor relationships
Design, implement, and optimize marketing automation programs, campaign templates, lead scoring models, audience journeys, and lifecycle frameworks
Support the marketing team in executing campaigns through marketing technology platforms
Identify opportunities to enhance marketing automation, data management, analytics, capabilities, efficiency, and performance
Own marketing data architecture across platforms, including campaign tracking, source attribution, taxonomy, and system integrations
Maintain marketing audience database quality, integrity, and standardization; establish governance and privacy compliance processes
Oversee audience segmentation strategy and governance
Define and evolve marketing measurement frameworks, KPIs, and attribution methodologies
Analyze marketing databases, funnel performance, campaign effectiveness, and audience behavior
Integrate performance data from multiple sources and develop centralized performance and executive dashboards
Partner with marketing stakeholders to deliver insights for strategy, investment decisions, and continuous performance improvement
Champion data-driven decision-making and continuous improvement across the marketing organization

Requirements

What you’ll need

A bachelor’s degree
7+ years of experience in marketing automation architecture
Deep hands-on expertise in marketing platform (Pardot, HubSpot, or related) administration, configuration, and integration with Salesforce and supporting technologies
Strong understanding of lead management, routing, and scoring processes
Experience with marketing intelligence and visualization tools (Tableau, Power BI, Looker, etc.)
Ability to successfully manage multiple projects simultaneously, communicating effectively with stakeholders and prioritizing to deliver high-quality work within deadline
Ability to collaborate effectively with other team members as well as work independently and autonomously
High attention to detail and a deep appreciation and proven ability for process-driven and detailed execution of marketing activities
Strong problem-solving skills with experience overcoming ambiguity
Personal and related investments must be disclosed confidentially to the Compliance team if an offer is accepted
Certain employee accounts must be held with an approved broker where applicable

Benefits

Comp & perks

100% 401k match up to 6% of salary
Stock Ownership Potential
Company provided life insurance - 1x salary + commission
Comprehensive health benefits (medical/dental/vision) including potential premium discounts and company-provided HSA contributions (up to $500-$2,000 annually) for specific plans and coverages
Additional medical Wellness Incentives - up to $300-$600 annual
Company-provided long- and short-term disability insurance
Trust-Based Time Off
6-week Paid Sabbatical Program
6-Week Paid Family Caregiving Leave
Competitive 8-24 Week Paid Parental Leave
Adoption Assistance
Leadership Coaching & Formal Mentorship Opportunities
Annual Flex Stipend - $1000 annually to cover personal education & well-being expenses
Tuition Reimbursement
Charitable Matching Gifts program
Dollars for Doers volunteer program
Paid volunteering days
15+ Employee Resource & Affinity Groups
Hybrid work environment with four days in-office each week
Tools and resources to engage meaningfully with global colleagues