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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital design and marketing, with a strong focus on creating user-centered, responsive digital experiences across various platforms. Proven ability to lead and mentor design teams while aligning design strategies with brand and marketing objectives.
Highest-signal resume keywords
Digital Design LeadershipAdobe Creative Suite ProficiencyUX/UI Principles UnderstandingProject Management SkillsExperience in Beauty Industry
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital DesignResponsive DesignTypography SkillsAnimation CreationWireframingPrototypingUser Flow DevelopmentCGI-Based Creative ProductionEcommerce DesignEmail Campaign Design
Soft Skills
Excellent Communication SkillsInterpersonal SkillsStrategic ThinkingCreativityCollaboration
Tools & Technologies
FigmaKlaviyoShopifyAdobe Creative Suite
Certifications & Qualifications
B.A., B.S. or BFA in Graphic DesignWeb DesignArt
Industry Keywords
Digital MarketingUser-Centered DesignBrand ConsistencySocial Media TrendsEcommerce
About the role
Key responsibilities & impact- Create and oversee Morphe-branded digital experiences and marketing and campaign assets
- Conceptualize, design, and produce mobile-first digital assets across ecommerce, email, social media, paid media, wholesale, and third-party channels
- Create responsive digital designs for ecommerce, websites, email, social, owned channels, and third-party retailers
- Gather assignment needs and objectives, incorporate feedback, and execute revisions
- Ensure designs, templates, and finished solutions work across browsers, mobile devices, email clients, and screen settings
- Design paid media assets supporting campaign objectives and brand consistency
- Create animated GIFs for digital channels
- Oversee conceptualization, design, and production of websites, mobile apps, social media, email campaigns, online advertisements, and other digital content
- Maintain consistency and quality across digital platforms according to brand guidelines
- Collaborate with marketing and content teams to develop visual stories that increase engagement and brand awareness
- Conduct design reviews and provide constructive feedback
- Lead and review freelance and agency design output
- Art direct imagery for digital use, particularly product smears
- Champion user-centered, accessible, intuitive, and user-friendly digital experiences
- Collaborate on wireframes, prototypes, and user flows
- Analyze user feedback and performance metrics to optimize designs
- Develop and implement digital design strategy aligned with brand and marketing objectives
- Lead, mentor, and manage in-house and agency digital designers, including direct supervision of the Production Artist
- Monitor industry and social trends, emerging technologies, and digital design best practices
- Foster cross-functional relationships and communicate design concepts and strategies to stakeholders
- Advocate for design and promote creativity and innovation
Requirements
What you’ll need- 5-6 years of experience in digital or web design
- B.A., B.S. or BFA in Graphic Design, Web Design, Art or a related field
- Previous experience in a leadership role, managing and mentoring a team of designers
- Proficient in the Adobe Creative Suite, Figma and Klaviyo
- Strong understanding of UX/UI principles and best practices
- Strong understanding of social trends and best practices
- Excellent communication, presentation, and interpersonal skills
- Ability to think strategically and translate business objectives into compelling design solutions
- Strong organizational and project management skills, with the ability to manage multiple projects and deadlines
- Exceptional typography and design skills
- General knowledge of browser capabilities and web technologies
- Experience or interest in the beauty industry
- Experience with CGI-based creative production is preferred
- Working knowledge of Shopify is a plus