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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading copy development and brand voice evolution across multiple channels, with a strong focus on integrated marketing campaigns and trademark processes. Proven ability to manage and mentor teams while utilizing AI tools to enhance copy workflows.
Highest-signal resume keywords
Copywriting ExperienceBrand Voice DevelopmentIntegrated Campaign ConceptingTrademark Process ManagementEcommerce and Omnichannel Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Copy DirectionCreative Platform DevelopmentCampaign NamingCopy EditingGrammar Proficiency
Soft Skills
Presentation SkillsTeam ManagementCross-Functional Collaboration
Tools & Technologies
AI ToolsTrademark Search Databases
Certifications & Qualifications
BA in EnglishBA in JournalismBA in MarketingBA in Communications
Industry Keywords
Beauty Industry360 MarketingEcommerceDTCRetail Partners
About the role
Key responsibilities & impact- Concept and deliver large, ownable creative platforms for launches, collections, and brand moments that 360 marketing can be built around.
- Provide strategic and organizational copy direction across the brand, setting copy priorities, briefs, and workflows.
- Own and evolve the brand voice and style guide across packaging, PDPs, email, social, retail media, in-store, and video.
- Partner with Product Development and Regulatory on claims accuracy.
- Lead product, collection, and campaign naming and packaging copy from concept through execution.
- Facilitate trademark clearance, including preliminary name screening, Legal coordination, filings, and clearance tracking.
- Lead copy development for PR kits and visual merchandising.
- Run weekly cross-functional copy meetings to align priorities, review work, and drive approvals.
- Present platform concepts, names, and copy to the VP of Brand and CEO.
- Manage and mentor a Junior Copywriter.
- Oversee copy consultants and agency support.
- Build and refine scalable copy processes using AI tools appropriately.
Requirements
What you’ll need- BA in English, Journalism, Marketing, Communications, or related field.
- Minimum of 8 years copywriting experience, including at least 3 years in a lead or management role.
- Proven track record concepting large-scale, integrated campaign platforms that scale across 360 marketing.
- Experience owning and evolving a brand voice, including tone of voice and style guides.
- Experience leading product naming and trademark processes in partnership with Legal; familiarity with trademark search databases and AI-powered search tools.
- Experience managing and developing copywriters and overseeing consultants, freelancers, or agencies.
- Strong presentation skills, with experience presenting creative work to senior and executive leadership.
- Minimum of 6 years of ecommerce and omnichannel experience (DTC, retail partners, social, and creator).
- Excellent command of the English language and thorough understanding of grammar, usage, and standard reference texts.
- Comfort using generative AI tools within the copy workflow.
- Experience in beauty strongly preferred.
