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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building comprehensive marketing plans, including content strategy, media planning, and performance optimization. Proficient in coordinating multi-disciplinary teams and presenting insights in both Thai and English.
Highest-signal resume keywords
Marketing StrategyContent MarketingMedia PlanningFluent ThaiE-commerce Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing PlansContent StrategyMedia MixPerformance OptimizationCampaign CoordinationKPI TrackingInfluencer CampaignsLive-Commerce CampaignsBudget ManagementAudience Insights
Soft Skills
Team CoordinationClient PresentationCommunication Skills
Tools & Technologies
Meta AdsTikTok AdsGoogle AdsMarketing Analytics Dashboards
Industry Keywords
Digital MarketingCreative AgencyE-commerceOnline SalesPerformance Specialists
About the role
Key responsibilities & impact- Build marketing plans for clients, including objectives, audience insights, channel and media mix, content strategy, budget split, timeline and KPIs
- Create media plans across social, paid media and marketplaces
- Work with performance specialists to optimize media plans
- Set content direction, including content pillars, monthly calendars and creative briefs
- Coordinate day-to-day execution across content, performance and design
- Present plans, recommendations and performance reports to clients in Thai and English
- Track results, identify what is and is not working, and propose next steps
Requirements
What you’ll need- 2–3 years of experience in a marketing, digital, media or creative agency
- Portfolio showing marketing plans or campaigns you built or co-led, with your role clearly stated
- Strong grounding in content marketing, media planning and marketing strategy
- Experience coordinating multi-disciplinary teams (content, performance, design) on client work
- Fluent Thai and professional working proficiency in English (written and spoken)
- Eligible to work in Thailand without the company sponsoring a visa or work permit
- E-commerce or online sales experience, especially on Shopee, Lazada, TikTok Shop or LINE Shopping
- Hands-on familiarity with Meta, TikTok and Google Ads dashboards and basic marketing analytics
- Experience with influencer/KOL or live-commerce campaigns
Benefits
Comp & perks- Performance incentive/bonus
- Monthly Grab allowances
- Social security
- Hybrid or flexible work details
- Varied client portfolio
- Close-knit team where ideas go live quickly
- Opportunity to earn project ownership and grow your career path