Head of Sales Development

Motion (Creative Analytics)

. Own target lists, prioritization, and signals for outbound prospecting .

Posted 11/2/2026full-timeRemote • CanadaLead💰 CA$250,000 - CA$300,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in outbound sales development leadership, including building and managing a sales development team, creating effective outreach strategies, and leveraging CRM and marketing analytics tools. Proven ability to drive pipeline growth and coach representatives while understanding strategic business decisions.

Highest-signal resume keywords

Sales Development LeadershipOutbound Pipeline ManagementAI-Native ExperienceTeam Recruitment and OnboardingCRM Utilization

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Outbound ProspectingSales Pipeline DevelopmentEvent ActivationAutomation WorkflowsData PersonalizationSales CoachingStrategic Decision ExplanationLead GenerationSales Playbook CreationWin-Back Program Management

Soft Skills

High AgencyTeam LeadershipCommunication SkillsCoaching AbilityInterpersonal Skills

Tools & Technologies

Motion CRMRunneth PlatformClay-Style EnrichmentRevOps InfrastructureMarketing Analytics Tools

Industry Keywords

B2B SalesMarketing AnalyticsSales Development RepresentativesIn-Person ProgramsField Programs

About the role

Key responsibilities & impact

Own target lists, prioritization, and signals for outbound prospecting
Select the right outreach mix across email, phone, text, LinkedIn, events, and in-person channels
Own messaging, calls to action, and offers for each segment
Build predictable outbound pipeline
Start hands-on, prove what works, then recruit and lead the SDR team
Recruit and onboard SDRs, including existing professional contacts
Use Motion’s warm 700K-person CRM, data, personalization, enrichment, and RevOps infrastructure
Sell Motion/Runneth’s marketing analytics and AI creative-strategy platform to marketers and budget owners

Requirements

What you’ll need

First sales development leader at a fast-growing B2B company, having hired the team, written the playbook, and owned the resulting pipeline
Experience working warm pipeline, including event attendees, product activations, lost deals, and former customers
AI-native experience with Clay-style enrichment, signals, automation, workflows, or agents
Ability to make phone calls and coach sales development representatives to do the same
Knowledge of strong SDR candidates who would join the team
Understanding of the entire business and ability to explain strategic decisions
High agency
Bonus: experience selling to marketers
Bonus: experience running win-back programs for churned customers
Bonus: experience building in-person SDR culture
Bonus: background running field or in-person programs
Bonus: firsthand experience using Motion/Runneth
Must be based in Toronto

Benefits

Comp & perks

Equity for all
Health benefits from day one
Monthly health & wellness stipend
20 days of PTO
$1,500 work-from-home stipend
Home internet bill covered
Optional office spaces in Toronto, Montréal, Vancouver, and Porto
AI tools without token limits
AI virtual office
Company-wide retreat at least once a year