Customer Marketing Specialist

Motive

. Own Motive's day-to-day presence on G2, TrustRadius, TrustPilot, Capterra, and Gartner Peer Insights .

Posted 10/23/2026full-timeAustin • Texas • United StatesJuniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing review platforms and executing customer content strategies to enhance engagement and conversion. Proficient in coordinating cross-functional initiatives and utilizing data to optimize marketing efforts.

Highest-signal resume keywords

Review Platform ManagementCustomer Content StrategyCross-Functional CollaborationOrganizational SkillsWritten Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

MarketingContent OperationsReview Generation CampaignsAEOSEO

Soft Skills

Organizational SkillsRelationship BuildingInfluencing Outcomes

Tools & Technologies

G2TrustPilotGartner Peer InsightsTrustRadiusCapterraPeerboundAsana

Industry Keywords

B2B TechnologyCustomer AdvocacyTransportationLogisticsField ServiceConstruction

About the role

Key responsibilities & impact

Own Motive's day-to-day presence on G2, TrustRadius, TrustPilot, Capterra, and Gartner Peer Insights
Run review generation campaigns end-to-end, including customer targeting, outreach sequencing, incentivization, and follow-up
Deliver a quarterly G2 content plan and enablement package to internal stakeholders
Align review strategy with search visibility goals and organic discoverability
Track review volume, ratings trends, competitive benchmarks, content asset utilization, and outreach conversion rates
Coordinate review response workflows and flag feedback patterns to Customer Success and Product
Conceptualize and execute customer content strategies to drive engagement and conversion
Coordinate customer outreach, scheduling, approvals, consent, and testimonial activities
Maintain a clean, well-tagged repository of customer proof points for Sales and Marketing
Ensure customer content remains current, accurate, and activated across the business
Manage timelines, logistics, follow-ups, and asset delivery across owned programs
Build and maintain documentation, trackers, and workflows for advocacy operations
Partner with Customer Success, Sales, and Marketing to surface advocacy candidates and maintain the content pipeline
Use data to sharpen targeting, improve messaging, and identify program gaps or opportunities

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience
1–3 years of experience in marketing, advocacy, or content operations within a B2B technology company
Hands-on experience managing review platforms such as G2, TrustPilot, Gartner Peer Insights, TrustRadius, or Capterra
Strong organizational skills with experience keeping complex programs on track across multiple stakeholders
Clear, customer-friendly written communication skills, including writing outreach, coordinating approvals, and contributing to customer stories
Ability to work cross-functionally without direct authority and influence outcomes through relationship building and follow-through
Familiarity with customer marketing or advocacy tools such as Peerbound, and project management tools such as Asana, is a plus
Experience with AEO, SEO, or search-adjacent marketing concepts is a strong plus
Experience in transportation, logistics, field service, or construction is a plus
Must be authorized to receive and access commodities and technologies controlled under U.S. Export Administration Regulations

Benefits

Comp & perks

Equal opportunity employer committed to a diverse and inclusive workplace
Some interviews or new-hire training sessions may be held in person at one of Motive's global offices