Demand Generation Manager

Motive

. Develop and execute integrated demand generation campaigns across inbound, outbound and account-based channels .

Posted 10/23/2026full-timeRemote • CanadaMid-LevelSenior💰 CA$80,000 - CA$95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing multi-channel demand generation campaigns, utilizing HubSpot and other marketing automation platforms to optimize engagement and conversion. Proficient in managing budgets, collaborating across teams, and leveraging data analytics to drive performance improvements.

Highest-signal resume keywords

B2B Demand Generation ExperienceHubSpot ProficiencyMulti-Channel Campaign ExecutionDigital Marketing KnowledgeEvent Marketing Support

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand Generation CampaignsAccount-Based MarketingEmail MarketingLanding Page OptimizationNurture ProgramsCampaign AnalyticsContent DevelopmentLead QualificationPerformance ReportingCRM Tools

Soft Skills

Strong Written CommunicationCreative Problem SolvingTeam CollaborationAttention to DetailCuriosity and Openness to Learning

Tools & Technologies

HubSpotPower BIDomoMarketing Automation PlatformsCRM Systems

Industry Keywords

SaaSEnterprise SoftwareTelecomBuyer JourneyCustomer Advocacy Programs

About the role

Key responsibilities & impact

Develop and execute integrated demand generation campaigns across inbound, outbound and account-based channels
Translate go-to-market priorities into campaign audiences, offers, messaging, content and calls to action
Build and manage HubSpot campaigns, including email, landing pages, forms, nurture programs and lead capture
Collaborate with Sales on programs supporting priority accounts, markets and opportunities
Create nurture and follow-up programs that move prospects toward qualified sales conversations
Test and optimize messaging, offers, channels and campaign journeys
Improve Motive.com as a demand generation channel and increase engagement and conversion
Create and optimize landing pages, forms and calls to action
Improve product and solution journeys across the website with internal teams and agencies
Use web and campaign data to identify conversion gaps and recommend improvements
Develop and adapt buyer-journey content
Develop case studies, testimonials, customer quotes and other customer proof
Brief and manage external content and creative partners
Develop pre-event, during-event and post-event campaigns
Support webinars and virtual events from planning and promotion through follow-up and conversion
Identify priority accounts and contacts around industry events
Measure event and webinar performance using engagement, leads, opportunities and pipeline contribution
Own campaign performance reporting and maintain a demand generation scorecard
Track engagement, qualified leads, conversion, opportunities and pipeline contribution
Improve lead qualification, routing and follow-up with Sales and Marketing Operations
Manage demand generation budgets and agency spend
Report to the Director, Global Marketing
Collaborate across Sales, Product, Customer Success and external partners

Requirements

What you’ll need

5+ years of B2B demand generation or integrated marketing experience, preferably within SaaS, enterprise software, telecom or another complex technology market
Demonstrated experience building and executing multi-channel demand generation campaigns
Strong working knowledge of HubSpot or a comparable marketing automation platform
Experience with account-based marketing and targeted enterprise campaigns
Strong understanding of digital marketing, email, landing pages, nurture programs and website conversion
Experience developing or briefing content across multiple stages of the buyer journey
Experience supporting B2B events, webinars or field marketing programs
Comfortable working with CRM, campaign analytics and reporting tools
Strong written communication skills and ability to simplify technical subject matter
Experience managing agencies or external marketing partners
Comfortable working with Sales, Product and technical subject matter experts
Preferred: experience marketing software or technology to communications service providers, broadband operators or mobile operators
Preferred: experience with HubSpot CMS
Preferred: experience with Power BI, Domo or comparable reporting tools
Preferred: experience developing customer case studies and advocacy programs
Preferred: experience working across long, complex enterprise sales cycles
Exceptional written and verbal communication skills
Keen sense of how to tell stories that resonate with each buyer persona
Creative with a keen eye for design
Confident yet humble, curious learner open to new ideas
Team player able to work across functions with people at all levels
Self-starter able to set daily work tasks and deliver results without daily supervision
Proactive, quick learner
Energetic and creative, with exceptional attention to detail

Benefits

Comp & perks

Travel may be required as the role develops
Equal opportunity in employment regardless of gender, gender identity, sexual orientation, marital status, race, nationality, religion, age, disability, political beliefs, or any other factor