Demand Generation Marketing Manager

Motive

. Plan, execute, and optimize Programmatic ABM and full-funnel demand generation campaigns for the Mid-Market segment .

Posted 9/24/2026full-timeRemote • United StatesMid-LevelSenior💰 $90,000 - $111,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B Demand Generation and Campaign Management, with a strong focus on executing multi-channel strategies and leveraging data analytics for performance optimization. Proficient in aligning marketing efforts with sales objectives and utilizing marketing automation tools to enhance campaign effectiveness.

Highest-signal resume keywords

B2B Demand GenerationABM StrategiesSalesforceCampaign Performance AnalysisProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Multi-Channel Campaign ExecutionData Analysis in ExcelMarketing Automation PlatformsCampaign ManagementSales Enablement Materials

Soft Skills

Excellent Written CommunicationVerbal CommunicationCollaboration

Tools & Technologies

SalesforceMarketoAsanaTableauGoogle Sheets

Industry Keywords

Demand GenerationPipeline ContributionBuyer JourneySales OperationsMarketing Analytics

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Plan, execute, and optimize Programmatic ABM and full-funnel demand generation campaigns for the Mid-Market segment
Work with segment leads to ensure large-scale campaigns accurately capture ICPs across segments and personas
Partner with Content Marketing, Customer Marketing, and Product Marketing to map content to the buyer journey, identify gaps, and request content and sales collateral
Maintain target account lists and apply buyer funnel stages, definitions, and conversion benchmarks to targeting and messaging
Partner with Marketing Operations on targeting, list hygiene, campaign setup, and issue resolution
Develop campaign and creative briefs, including copy direction, messaging hierarchy, and design inputs
Partner with channel owners to launch and monitor campaigns across 6sense Display, LinkedIn, display channels, content syndication, email, web, events/field, and associations
Own execution for webinars, calendared sales plays, and direct mail partnerships, including setup, targeting, launch, and performance tracking
Align channel execution with campaign messaging and buyer journey stages; adjust based on performance data and segment feedback
Evaluate channel performance and reallocate spend or effort when warranted
Build testing and iteration cycles into campaigns
Leverage AI tools and agentic workflows for campaign personalization, sales play development, and insight generation
Partner with SDRs, AEs, and sales leadership to align campaigns with sales motions and pipeline goals
Provide sales targeting direction, messaging, sales plays, and enablement materials
Share campaign performance, upcoming programs, and recommended actions with sales partners
Contribute to weekly sales communications and prepare materials for sales meetings and planning sessions
Attend select sales meetings and incorporate sales feedback into campaign planning
Monitor campaign performance and pipeline contribution against goals
Partner with Marketing Analytics, Marketing Operations, and Sales Operations on dashboards, reporting cadences, Outreach dashboards, and Salesforce sales command centers
Analyze performance data and recommend reallocations or adjustments
Contribute to weekly Mid-Market metrics updates and ad-hoc WBR, MBR, and QBR reporting for leadership

Requirements

What you’ll need

5+ years of experience in B2B demand generation, campaign management, or growth marketing, excluding internships
Proven track record executing multi-channel demand generation campaigns driving measurable pipeline contribution beyond events
Hands-on experience with ABM strategies, including 1:Few and 1:Many campaign motions
Experience partnering with SDRs and AEs to align marketing campaigns with outbound and inbound motions
Working knowledge of marketing automation platforms and CRM systems, including Salesforce and Marketo
Ability to analyze campaign performance data in Excel/Google Sheets and Tableau and derive data-informed decisions
Strong project management skills with experience in Asana or equivalent tools
Excellent written and verbal communication skills; ability to create compelling campaign briefs and sales enablement materials
Salesforce required; experience with Asana, Sendoso or equivalent, and Outreach required
Glean and Clay preferred
Location preference: Austin, TX; Nashville, TN; or San Francisco, with office attendance twice per week; remote USA considered for the right candidate
Individual contributor role
Applicant must be authorized to receive and access commodities and technologies controlled under U.S. Export Administration Regulations

Benefits

Comp & perks

Health, pharmacy, optical, and dental care benefits
Paid time off
Sick time off
Short-term and long-term disability coverage
Life insurance
401(k) contribution
Some interviews or new-hire training sessions may be held in person at one of Motive's global offices