Lifecycle Marketing Manager, Expansion

Motive

. Own strategy, requirements, performance, and optimization for prioritized revenue-facing lifecycle motions, including PLG, PQL conversion, cross-sell, attach, expansion, or reactivation .

Posted 10/27/2026full-timeRemote • United StatesMid-LevelSenior💰 $89,000 - $111,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing strategies, focusing on conversion, cross-sell, and expansion motions while leveraging data-driven insights to optimize customer experiences. Proficient in collaborating across teams to align on campaign execution and measuring success metrics.

Highest-signal resume keywords

Lifecycle MarketingB2B ExperienceCRM ProficiencyData-Driven InsightsCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Email MarketingConversion OptimizationAttribution TrackingCampaign TrackingPerformance Metrics

Soft Skills

Strong CommunicationAttention to DetailOrganizational SkillsCustomer-First MindsetAutonomy

Tools & Technologies

MarketoSFDCPendoAnalytics ToolsAI Automation

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in Business

Industry Keywords

SaaSEnterprise SoftwareDigital MarketingCustomer ExperienceRevenue Goals

Tech Stack

Tools & technologies

SFDC

About the role

Key responsibilities & impact

Own strategy, requirements, performance, and optimization for prioritized revenue-facing lifecycle motions, including PLG, PQL conversion, cross-sell, attach, expansion, or reactivation
Identify and frame customer growth opportunities using customer, product, and performance insights
Define journey strategy, customer experience, messaging, audience, sequencing, channel roles, and success measures
Lead alignment across PMM, Product, Sales, and Legal on campaign timing, eligibility, and follow-up
Translate approved journey strategy into requirements and acceptance criteria; partner with Campaign Ops/MOps on delivery
Define and track program success metrics such as attach rate, trial rates, and pipeline influence
Deliver insights and recommendations to leadership and the broader team
Partner with analytics and marketing operations on cross-sell orchestration, expansion attribution, and PQL measurement
Make day-to-day journey decisions and recommend tradeoffs for assigned motions
Test and learn across audiences, copy, offers, triggers, and measurement methodologies
Own outcome interpretation and optimization priorities with Analytics
Use AI and automation to accelerate drafting, reporting, and routine tasks while remaining accountable for outcomes

Requirements

What you’ll need

4-6 years of experience in email, CRM, and/or lifecycle marketing
At least 2+ years of B2B experience
SaaS/enterprise software experience is a plus
Proven experience owning conversion, cross-sell, expansion, or PLG motions and delivering against revenue and pipeline goals
Working knowledge of CRMs, including Marketo and SFDC; Pendo experience preferred
Working knowledge of pixel tracking, attribution, and campaign tracking
Cross-functional collaboration, stakeholder alignment, and project management experience
Strong communication skills and ability to present data-driven insights and strategies
Ability to turn ambiguity into a clear plan and operate with a high degree of autonomy
Customer-first mindset and passion for crafting targeted user experiences
High attention to detail and organization
Knowledge of the changing digital marketing landscape, including AI and smart automation
Bachelor's degree in marketing, business, or related field
Applicant must be authorized to receive and access commodities and technologies controlled under U.S. Export Administration Regulations

Benefits

Comp & perks

Health, pharmacy, optical and dental care benefits
Paid time off
Sick time off
Short-term and long-term disability coverage
Life insurance
401(k) contribution
Potential restricted stock units for certain roles
Some interviews or new-hire training sessions may be held in person at a global office