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Motive

Lifecycle Marketing Specialist, Customer Journey

Motive

. Own journey design requirements, customer experience, performance, and continuous improvement for assigned lifecycle journeys .

Posted 10/27/2026full-timeRemote • United StatesJuniorMid-Level💰 $72,000 - $103,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in email, CRM, and lifecycle marketing with a strong focus on customer experience optimization and performance analysis. Proficient in using marketing automation platforms like Marketo and SFDC to drive campaign success and improve customer communications.

Highest-signal resume keywords
Email MarketingCRM ManagementLifecycle MarketingMarketo ExperienceB2B Marketing

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Journey DesignContent RequirementsCampaign TrackingPerformance ReportingCustomer Experience OptimizationSegmentationDynamic ContentData AnalysisBrief WritingQA Practices
Soft Skills
Attention to DetailClear CommunicationCustomer-First MindsetIndependent WorkCollaboration
Tools & Technologies
MarketoSFDCMandrillMarketing Automation PlatformsAI Tools
Industry Keywords
SaaSEnterprise SoftwareDigital MarketingCustomer InsightsPerformance Insights

Tech Stack

Tools & technologies
SFDC

About the role

Key responsibilities & impact
  • Own journey design requirements, customer experience, performance, and continuous improvement for assigned lifecycle journeys
  • Translate journey direction into briefs, audience and content requirements, acceptance criteria, and success measures
  • Partner with Campaign Ops/MOps through implementation and launch while remaining accountable for customer and business outcomes
  • Own the Monthly Product Updates newsletter from content intake and calendar through performance reporting
  • Review journey performance and customer-experience signals, identify gaps or risks, and recommend improvements
  • Support the Mandrill-to-Marketo migration by building briefs, mapping content, and defining journey and content requirements
  • Track and report on journey progression, adoption, re-engaged contacts, renewal, churn-prevention performance, and journey health
  • Partner with creative, content, marketing operations, and analytics teams to develop and report on campaigns
  • Run routine optimizations and tests, document learnings, and recommend improvements
  • Use AI and automation to speed up drafting, reporting, and routine tasks while remaining accountable for launches and outcomes
  • Own journey experience and optimization decisions and contribute recommendations to Lifecycle strategy and prioritization

Requirements

What you’ll need
  • 2-4 years of experience in email/CRM/lifecycle marketing
  • 1+ year of B2B experience; SaaS/enterprise software a plus
  • Experience improving customer communications or lifecycle journeys using customer needs and performance insights
  • Ability to write clear briefs, define journey requirements, and recommend experience improvements
  • Working knowledge of marketing automation platforms and CRMs, including segmentation, dynamic content, and campaign tracking
  • Marketo and SFDC experience preferred
  • Strong attention to detail and clean QA practices
  • Ability to manage multiple programs and deadlines and work independently within defined architecture, intake rules, and launch gates
  • Clear written and verbal communication
  • Customer-first mindset and passion for crafting targeted user experiences
  • Interest in the changing digital marketing landscape, including AI and smart automation
  • Bachelor's degree in marketing, business, or related field
  • Must be authorized to receive and access commodities and technologies controlled under U.S. Export Administration Regulations

Benefits

Comp & perks
  • Health, pharmacy, optical, and dental care benefits
  • Paid time off
  • Sick time off
  • Short-term and long-term disability coverage
  • Life insurance
  • 401(k) contribution
  • Potential restricted stock units for certain roles
  • Some interviews or new-hire training sessions may be held in person at one of Motive's global offices