Product Marketing Lead – Competitive Intelligence

Motive

. Set the strategy and priorities for Motive's competitive intelligence program in alignment with go-to-market goals .

Posted 11/10/2026full-timeRemote • United StatesSenior💰 $149,000 - $205,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in competitive intelligence and product marketing, with a strong focus on building and executing competitive programs that enhance win rates and inform strategic decisions. Proficient in leveraging AI for research and workflow automation while effectively collaborating with cross-functional teams.

Highest-signal resume keywords

Competitive Intelligence ProgramsB2B Technology ExperienceSales Play DevelopmentAnalytical SkillsAI Utilization for Research

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingCompetitive AnalysisWin/Loss AnalysisSales EnablementCRM Data AnalysisBattle Card CreationObjection HandlingMarket ResearchPerformance MeasurementStrategic Deal Support

Soft Skills

Influencing Cross-Functional PartnersPresentation SkillsStrong Research Instincts

Tools & Technologies

AI ToolsCRM SystemsWorkflow Automation Tools

Industry Keywords

SaaSFleet ManagementTelematicsHardware-Plus-Software

About the role

Key responsibilities & impact

Set the strategy and priorities for Motive's competitive intelligence program in alignment with go-to-market goals
Build and run competitive sales plays with Sales, Demand Generation, and other go-to-market teams
Own competitive content, including battle cards, objection handling, competitive comparisons, and customer-facing materials
Build continuous understanding of competitors and market dynamics through research, field feedback, and win/loss insights
Use AI responsibly to improve the speed and quality of competitive insight
Deliver timely competitive updates to Sales, Marketing, Product, and leadership
Partner with Enablement to train sellers and support strategic deals
Bring competitive and market insight to Product to inform roadmap, positioning, and packaging decisions
Measure the impact of competitive programs on win rates, pipeline, and other business outcomes
Report to the Director of Product Marketing and partner with Sales, Enablement, Marketing, Product, Revenue Operations, and Legal

Requirements

What you’ll need

8+ years in product marketing, competitive intelligence, or a related go-to-market role
3+ years leading competitive intelligence programs in B2B technology or SaaS
Track record of competitive programs that measurably improved win rates
Experience building sales plays, battlecards, and talk tracks used by sales teams
Strong analytical skills, including experience with CRM data and win/loss analysis
Hands-on experience using AI for research and workflow automation, with sound judgment on output quality
Strong research instincts and ability to distinguish competitor marketing claims from real-world product performance
Ability to influence cross-functional partners and present to senior leadership
Experience in fleet management, telematics, or other hardware-plus-software businesses is a plus
Must be authorized to receive and access commodities and technologies controlled under U.S. Export Administration Regulations

Benefits

Comp & perks

Health, pharmacy, optical and dental care benefits
Paid time off
Sick time off
Short-term and long-term disability coverage
Life insurance
401(k) contribution
Variable compensation may be included in total compensation
Restricted stock units may be included for certain roles
Reasonable accommodations throughout the hiring process
Some interviews or new-hire training sessions may be held in person at one of the company's global offices