Senior Manager, GTM Operations

Motive

. Lead, coach, and grow a team of GTM systems administrators and program owners .

Posted 10/8/2026full-timeRemote • United StatesSenior💰 $179,000 - $224,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in GTM operations and Salesforce administration, with a strong focus on team leadership, compliance, and strategic management of GTM platforms. Proven ability to manage complex integrations, vendor evaluations, and budget governance while ensuring data integrity and compliance with regulatory standards.

Highest-signal resume keywords

Salesforce AdministrationGTM Operations ManagementCPQ ExperienceVendor Evaluation and MigrationCompliance and Governance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Salesforce ObjectsAutomationReportingIntegrationsData Model ManagementChange ManagementQuote-to-Cash ProcessesBudget ManagementLicense GovernanceAI Features in GTM Tools

Soft Skills

LeadershipCoachingCollaborationCommunicationProblem-Solving

Tools & Technologies

SalesforceSales Engagement PlatformsData Enrichment ToolsConversation Intelligence ToolsCustomer Reference Platforms

Certifications & Qualifications

Salesforce AdministratorAdvanced AdministratorPlatform App BuilderCPQ Specialist

Industry Keywords

GTM SystemsB2B SaaSGDPRTCPACAN-SPAMCCPADo Not ContactRevenue OperationsSalesforce CPQEnterprise Scale

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead, coach, and grow a team of GTM systems administrators and program owners
Own the end-to-end GTM platform ecosystem, with Salesforce at its center
Manage architecture, data model, profiles and permissions, automation, integrations, and dependent downstream tools
Serve as the final escalation point for complex platform issues
Set Salesforce administration standards, including release management, change control, documentation, quoting, and CPQ processes
Own strategy, budget, renewals, and license governance for the GTM SaaS portfolio
Partner with Finance and Procurement on ROI, seat forecasting, and investment decisions
Lead vendor evaluations and major tool migrations through requirements, diligence, build, launch, change management, and legacy-tool retirement
Design and enforce GTM compliance and governance across markets
Provide data and audit support to Legal and leadership
Lead systems work for new market launches, rebrands, and new sales motions
Partner with Enablement on onboarding, training, documentation, and adoption
Lead incident response, engineer workarounds, protect data integrity, and keep field and executive leaders informed

Requirements

What you’ll need

10+ years of experience in GTM operations, sales or revenue operations, or GTM systems within an enterprise or high-growth B2B SaaS organization
5+ years of direct people management experience leading systems administrators or GTM operations teams
Deep, hands-on Salesforce administration experience at enterprise scale with 1,000+ users
Experience with Salesforce objects, security and sharing, profiles and permission sets, automation, reporting, and integrations
CPQ experience is strongly preferred, ideally Salesforce CPQ or Revenue Cloud
Experience with product and pricing configuration, discount approvals, and quote-to-cash handoffs
Experience managing an end-to-end GTM platform spanning CRM, sales engagement, data and enrichment, conversation intelligence, gifting, and customer reference platforms
Experience leading a major GTM tool evaluation, implementation, or migration from start to finish
Experience with vendor diligence, business cases, contract negotiation, and change management
Working knowledge of GDPR, TCPA, CAN-SPAM, CCPA, and Do Not Contact requirements
Experience partnering with Legal to implement compliance requirements in systems
Experience owning a software budget and license governance
Experience presenting data-backed recommendations to executive leadership
Must already be located in North America
Salesforce certifications are a plus, including Salesforce Administrator, Advanced Administrator, Platform App Builder, or CPQ Specialist
Experience with AI features in GTM tools is a plus

Benefits

Comp & perks

Health benefits
Pharmacy benefits
Optical benefits
Dental care benefits
Paid time off
Sick time off
Short-term disability coverage
Long-term disability coverage
Life insurance
401(k) contribution
Potential restricted stock units for certain roles
Some interviews or new-hire training sessions may be held in person at a global office