VP, Growth

Motive

. Set the growth strategy and priorities, connecting company goals to customer, funnel, and revenue outcomes .

Posted 11/9/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in growth strategy, demand generation, and product-led growth, with a strong focus on measurable outcomes and customer-centric approaches. Proven ability to lead cross-functional teams and drive high-impact growth initiatives across various channels.

Highest-signal resume keywords

Growth Strategy DevelopmentDemand Generation ExpertiseFunnel Measurement & AnalysisTeam Leadership & DevelopmentExecutive Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth Measurement FrameworksCohort AnalysisForecastingExperimentationCustomer Journey OptimizationRevenue Growth StrategiesB2B SaaS ExperienceLifecycle MarketingData AnalysisAutomation & AI Utilization

Soft Skills

Strong Customer OrientationAnalytical JudgmentCollaborationInfluencing Senior StakeholdersTimely Decision-Making

Industry Keywords

B2B SaaSDemand GenerationProduct-Led GrowthCustomer SuccessMarketingSalesRevenue GrowthGrowth EconomicsChannel StrategyU.S. Export Administration Regulations

About the role

Key responsibilities & impact

Set the growth strategy and priorities, connecting company goals to customer, funnel, and revenue outcomes
Identify high-value opportunities across acquisition, conversion, onboarding, activation, retention, and expansion
Build and manage a disciplined experimentation program, including hypotheses, test prioritization, success measures, and scaling effective results
Engage in high-impact growth programs across paid, organic, web, and other channels
Use automation and AI to reduce low-value work, personalize customer experiences, and increase team productivity
Improve the customer journey from first interaction through adoption, renewal, and product expansion
Partner with Marketing on channel effectiveness, demand capture, audience quality, and funnel conversion
Partner with Product and Data on customer research, product usage, behavioral signals, activation, engagement, self-service, and product-led growth
Partner with Sales and Customer Success on lead quality, handoffs, time to value, retention, and expansion
Establish growth measurement frameworks and operating cadences, including funnel definitions, dashboards, forecasting, cohort analysis, and performance reviews
Evaluate growth investments using conversion, acquisition cost, payback, lifetime value, retention, and incremental revenue
Build, lead, and develop a high-performing growth organization with clear ownership and decision rights
Bring customer and market insight into product priorities, packaging, pricing, channel strategy, and go-to-market plans
Collaborate across Marketing, Product, Sales, Customer Success, Finance, and Data

Requirements

What you’ll need

12+ years of experience in growth, demand generation, product-led growth, lifecycle marketing, revenue growth, or a related discipline, including significant leadership experience
Track record of delivering measurable, efficient growth at a B2B SaaS or technology company, ideally with multiple products, customer segments, or routes to market
Deep personal expertise in selecting, building and analyzing enterprise demand generation programs across a wide range of channels
Strong analytical judgment and fluency with experimentation, funnel measurement, cohort analysis, forecasting, and growth economics
Experience leading teams and influencing senior stakeholders across Marketing, Product, Sales, Customer Success, Finance, and Data
Strong customer orientation and ability to connect customer problems and behavior to practical growth opportunities
Ability to move between strategy and execution, framing opportunities, making trade-offs, aligning stakeholders, and helping teams deliver
Clear executive communication skills, sound judgment with incomplete information, and bias toward timely decisions and measurable action
Track record of attracting, developing, and retaining strong talent while setting a high bar for accountability and collaboration
Applicant must be authorized to receive and access commodities and technologies controlled under U.S. Export Administration Regulations

Benefits

Comp & perks

Competitive compensation and benefits
Total compensation may include variable compensation and equity
Reasonable accommodations throughout the hiring process
Some interviews or new-hire training sessions may be held in person at one of Motive's global offices