VP, Product Marketing

Motive

. Set the product marketing vision, strategy, and operating priorities aligned with company and go-to-market goals .

Posted 11/9/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in product marketing leadership within B2B technology or SaaS environments, with a strong focus on customer insights, go-to-market strategies, and team development. Proven ability to translate market dynamics into actionable strategies and effective messaging across diverse customer segments.

Highest-signal resume keywords

12+ Years Of Experience In Product MarketingLeadership Experience In B2B Technology Or SaaSBuilding And Scaling Product Marketing TeamsStrong Analytical SkillsExcellent Executive Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Marketing StrategyMarket PositioningCompetitive IntelligenceGo-To-Market StrategyCustomer InsightsMulti-Product Portfolio LaunchQuantitative And Qualitative AnalysisPerformance EvaluationMessaging DevelopmentLifecycle Planning

Soft Skills

Collaborative LeadershipLow-Ego Leadership StyleStorytelling SkillsDecision-Making With Imperfect InformationBuilding Inclusive Teams

Tools & Technologies

Sales Enablement ToolsCustomer-Facing ContentMarket Research ToolsCompetitive Analysis ToolsIntegrated Marketing Campaigns

Industry Keywords

B2BSaaSProduct MarketingMarket DynamicsCustomer SegmentsGo-To-MarketProduct AdoptionPipeline ContributionU.S. Export Administration Regulations

About the role

Key responsibilities & impact

Set the product marketing vision, strategy, and operating priorities aligned with company and go-to-market goals
Own portfolio positioning, value propositions, messaging, and market narratives across products, customer segments, and industries
Build continuous understanding of customers, buyers, users, competitors, and market dynamics through research, customer conversations, win/loss insights, and field feedback
Partner with Product and executive leadership to incorporate customer insights into product strategy, roadmap decisions, packaging, and lifecycle planning
Champion responsible use of AI to improve customer insight, content quality, and team productivity
Lead go-to-market strategy for launches and major product releases
Equip Sales and Customer Success with playbooks, competitive guidance, talk tracks, demos, and customer-facing content
Develop competitive intelligence and market insights, translating findings into recommendations and action
Partner with Demand Generation, Brand, Field Marketing, and other Marketing teams on integrated campaigns and programs
Establish measures connecting product marketing work to launch performance, pipeline contribution, win rates, product adoption, and expansion
Build and lead a high-performing product marketing team, develop future leaders, and foster ownership
Simplify processes, clarify priorities and decision rights, and focus resources on important customer and business problems

Requirements

What you’ll need

12+ years of experience in product marketing
Significant leadership experience in a B2B technology or SaaS company
Track record of building and scaling product marketing teams
Experience leading through influence across Product, Sales, Customer Success, and Marketing
Experience positioning and launching a multi-product portfolio for varied customer segments, industries, or geographies
Strong customer and market orientation
Ability to turn qualitative and quantitative insight into clear strategy and differentiated messaging
Ability to connect product capabilities to customer outcomes and commercial value, including in complex or technical markets
Experience leading cross-functional launches and enabling go-to-market teams with practical, high-quality tools and content
Sound judgment in product, market, and go-to-market tradeoffs
Ability to prioritize important problems and make decisions with imperfect information
Strong analytical skills and experience using business and market signals to evaluate performance and refine strategy
Excellent executive communication and storytelling skills
Ability to make complex ideas accessible and persuasive
Collaborative, low-ego leadership style
Record of building inclusive, high-performing teams
Applicant must be authorized to receive and access commodities and technologies controlled under U.S. Export Administration Regulations

Benefits

Comp & perks

Competitive compensation and benefits
Total compensation may include variable compensation
Total compensation may include equity
Reasonable accommodations throughout the hiring process
Some interviews or new-hire training sessions may be held in person at one of Motive's global offices