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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing complex web operations and digital marketing strategies, ensuring compliance with regulatory standards while enhancing user experience. Proficient in coordinating cross-functional teams and optimizing delivery processes to achieve business objectives.
Highest-signal resume keywords
Digital Marketing OperationsContent Management Systems (CMS)Cross-Functional TeamworkWeb AccessibilityWebsite Operations
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital Project ManagementWeb Channel DeliveryContent Lifecycle ManagementRisk Mitigation StrategiesSearch Engine Marketing (SEM)Answer Engine Optimization (AEO)Quality Assurance PracticesData SynthesisOperational ReportingWebsite Optimization
Soft Skills
Interpersonal CommunicationWritten CommunicationVerbal CommunicationStrategic ThinkingInnovation
Tools & Technologies
Web Analytics ToolsEnterprise Content Management (ECM)Digital Publishing PlatformsMarketing Automation IntegrationsMetadata Management Tools
Certifications & Qualifications
Relevant Professional Certifications
Industry Keywords
HealthcareLife Sciences IndustryPharmaceuticalRegulatory ComplianceDigital Engagement
About the role
Key responsibilities & impact- Manage daily website operations and releases for assigned healthcare professional, consumer, and business web properties
- Convert approved brand strategies, business priorities, and digital guidelines into delivery requirements, release schedules, and execution plans
- Maintain channel backlogs and roadmaps, ensuring launch readiness, production quality, ongoing maintenance, and defect resolution
- Balance speed to market, technical stability, compliance, and user experience; recommend and execute approved decisions
- Maintain status reports, dashboards, milestone tracking, and dependency logs
- Escalate resource bottlenecks, conflicting priorities, technical hurdles, policy questions, and portfolio trade-offs
- Improve workflows to increase delivery speed, quality, and predictability
- Facilitate adherence to metadata, taxonomy, structured content, accessibility, search, AI discoverability, privacy, brand, medical, legal, regulatory, and quality standards
- Partner with marketing, brand, commercial operations, and customer engagement teams to create web execution plans
- Serve as the operational contact across commercial, creative/UX, digital publishing, development, and review teams
- Lead alignment meetings, identify dependencies, remove execution roadblocks, and prepare escalation briefs
- Coordinate website enhancements, functional updates, content clarity revisions, and search/discoverability improvements
- Support pilots and testing plans, synthesize operational data, and report findings for scaling decisions
- Contribute templates, playbooks, and process learnings to improve the Digital Engagement operating model
- Coordinate with agencies and third-party partners, review deliverables, and track vendor delivery
- Report directly to the Director, Digital Engagement
Requirements
What you’ll need- Bachelor’s degree in marketing, business, digital communications, information technology, or a related field
- Minimum of 5 years of progressive experience in digital marketing operations, web channel delivery, digital project/product management, or digital agency account management
- Proven track record managing complex web operations, releases, and content lifecycles across multiple brand properties or digital touchpoints
- Ability to translate brand briefs and digital strategy into operational requirements, sprint/release plans, backlogs, and risk mitigation strategies
- Strong experience facilitating cross-functional delivery teams across commercial marketing, IT, development, UX/design, analytics, and regulatory/compliance stakeholders
- Working knowledge of enterprise Content Management Systems (CMS), web analytics tools, WCAG accessibility standards, answer engine optimization (AEO), discoverability, and quality assurance practices
- Excellent interpersonal, written, and verbal communication skills
- Preferred: Master’s degree or relevant professional certifications
- Preferred: Experience in pharmaceutical, life sciences, healthcare, or another highly regulated industry
- Preferred: Familiarity with healthcare professional and patient web properties, gated/authenticated digital experiences, or CRM/marketing automation integrations
- Preferred: Exposure to structured metadata, semantic schemas, taxonomy governance, or AI/answer engine optimization principles
- Preferred: Experience mentoring cross-functional peers and team members in a matrixed environment
- Account Management
- Business Integrations
- Content Management Systems (CMS)
- Cross-Functional Teamwork
- Customer Engagement
- Delivery Management
- Digital Marketing
- Digital Publications
- Direct Marketing
- Enterprise Content Management (ECM)
- Information Technology (IT)
- Innovation
- Life Sciences Industry
- Search Engine Marketing (SEM)
- Strategic Thinking
- Web Accessibility
- Website Operations
- Website Optimization
- Must be a US or Puerto Rico resident
- No visa sponsorship
Benefits
Comp & perks- Annual bonus and long-term incentive, if applicable
- Medical, dental, vision healthcare and other insurance benefits for employee and family
- Retirement benefits, including 401(k)
- Paid holidays
- Vacation
- Compassionate and sick days
- Hybrid flexible work arrangements
- Accommodation support during the application or hiring process