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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates mastery-level knowledge of market research methodologies and the ability to integrate insights into strategic decision-making within the US healthcare environment. Proven experience in leading market research projects, managing vendor relationships, and applying innovative research techniques to deliver actionable results.
Highest-signal resume keywords
Market Research MethodologiesAnalytical SkillsStrategic ThinkingVendor ManagementHealthcare Environment Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market ResearchData AnalysisResearch MethodologiesAI-Assisted SynthesisAdvanced AnalyticsBudget ManagementResearch Study DesignSecondary Data AnalysisInnovative Research TechniquesConsultative Strategic Guidance
Soft Skills
Problem-SolvingCoachingCommunicationCollaborationCritical Thinking
Certifications & Qualifications
BA/BSMBA/MS Preferred
Industry Keywords
US HealthcareVaccinesMarketing PrinciplesProduct Life-CycleHCC ResearchHCP Research
About the role
Key responsibilities & impact- Develop and oversee execution of an assigned portion of the Global and US market research plan within the product franchise
- Lead and provide strategic thinking for primary market research projects
- Frame critical business questions and identify information needs
- Develop research and analysis plans and manage the research process
- Understand business challenges and propose appropriate research methods and approaches
- Apply best practices and develop innovative research techniques
- Design effective research studies using various market research methodologies
- Evaluate and apply AI-assisted synthesis, advanced analytics, digital personas, simulated respondents, and connected insights ecosystems
- Analyze secondary data, syndicated reports, and databases
- Integrate findings into primary research efforts and deliver concise, actionable results
- Lead market research study execution, including planning, budget management, vendor briefing, timeline oversight, compliance, and delivery of insights and recommendations
- Articulate business rationale, hypotheses, methodology, and expected impact to managers and franchise/client teams
- Evaluate, select, and manage external research partners
- Assess vendors’ AI-enabled research methodologies and analytics solutions
- Engage marketing and commercial teams to integrate insights into decision-making and planning
- Synthesize findings across multiple sources and provide consultative strategic guidance
- Partner with pricing and access, sales, promotion, marketing, and Research & Development teams
Requirements
What you’ll need- BA/BS required
- MBA/MS preferred
- Minimum of 3 years of market research experience
- Total of 10–14 years of relevant experience in related functions, including sales, marketing, and marketing/sales support
- In-depth knowledge of the US healthcare environment
- Highly developed analytical skills
- Strong problem-solving skills
- Demonstrated ability to think strategically and objectively
- Mastery-level knowledge of the full range of market research methodologies
- Ability to coach/guide others in applying market research methods and models
- Experience working in a multi-product franchise preferred
- Experience in Vaccines highly desirable
- Thorough understanding of marketing principles and their application across product life-cycle stages and customer segments
- Prior experience with innovative HCC and HCP research methods a plus
- No visa sponsorship
- Must be a US or Puerto Rico resident
- Travel requirements: 10%
Benefits
Comp & perks- Annual bonus
- Long-term incentive, if applicable
- Medical healthcare for employee and family
- Dental healthcare for employee and family
- Vision healthcare for employee and family
- Other insurance benefits for employee and family
- Retirement benefits, including 401(k)
- Paid holidays
- Vacation
- Compassionate days
- Sick days
- Hybrid work arrangement
