Associate Director, Ophthalmology Payer Marketing

MSD

. Develop market access strategies, customer-facing solutions, and value proposition alignment for the ophthalmology pipeline and upcoming retina product launch .

Posted 10/6/2026full-timeUnited StatesSenior💰 $142,400 - $224,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing market access strategies and customer-facing solutions for ophthalmology products, with a strong understanding of the US healthcare ecosystem and payer dynamics. Proven ability to lead cross-functional teams and execute compliant promotional campaigns that align with business objectives.

Highest-signal resume keywords

Market Access Strategy DevelopmentPayer Marketing ExperienceBrand Marketing ExpertiseCross-Functional LeadershipUnderstanding of US Healthcare Ecosystem

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market Access StrategiesPayer Engagement StrategiesValue Proposition DevelopmentPromotional Campaign ExecutionEconomic ModelingClinical Data TranslationHEOR Insights ApplicationRegulatory Review ProcessesCustomer Segment StrategyNew Product Launch Planning

Soft Skills

Strategic ThinkingAnalytical SkillsProblem-SolvingCritical ThinkingExecutive Communication

Industry Keywords

OphthalmologyRetina TherapeuticsBiopharmaceutical IndustryMedicare Part BCommercial Payer DynamicsMedical Benefit ProductsPre-Approval Communication FrameworksPost-Approval Launch ExecutionMSOsGPOs

About the role

Key responsibilities & impact

Develop market access strategies, customer-facing solutions, and value proposition alignment for the ophthalmology pipeline and upcoming retina product launch
Collaborate with Brand Marketing, FRMs, Integrated Account Management, Outcomes Research / V&I, Medical Affairs, and Policy
Incorporate market and customer insights into payer customer segment strategies, pre-approval access planning, and launch value evidence generation
Provide US payer and market access strategic input to business, sales, field reimbursement, global market access, medical affairs, account management, legal, compliance, and finance teams
Lead development and alignment of the ophthalmology product value proposition
Coordinate launch-ready value evidence strategies, economic models, and unbranded value platforms
Develop and execute compliant pre-approval payer engagement strategies and scientific/economic exchange resources
Drive creation, review, and deployment of post-approval payer promotional campaigns, value dossiers, customer segment resources, and access toolkits through MLR/CRT governance
Formulate tailored customer segment strategies, messaging, and access solutions across US payer and provider archetypes
Partner with payer marketing teams to design compliant pull-through resources supporting patient access
Support pipeline readiness through post-launch commercialization
Report to the Director, US Ophthalmology Payer Marketing
Travel domestically up to 20–25%

Requirements

What you’ll need

BA/BS Degree required
Minimum of 5 years combined experience in market access, payer marketing, brand marketing, account management, or healthcare management consulting in the biopharmaceutical industry
Track record developing and executing brand and customer payer access strategies, value messaging, and customer-facing promotional campaigns
Understanding of the US healthcare ecosystem, including Medical Benefit / Buy-and-Bill products, Medicare Part B, Medicare Advantage, and Commercial payer dynamics
Experience developing and routing promotional materials through medical, legal, and regulatory review processes
Familiarity with compliant pre-approval communication frameworks, including PIE / FDAMA Section 114, and post-approval launch execution
Ability to translate clinical data, HEOR, and market research insights into actionable payer value propositions
Strong strategic thinking, analytical, problem-solving, and critical-thinking skills
Cross-functional leadership, executive communication, and stakeholder management skills
Ability to prioritize activities, manage agency partners and budgets, and drive complex launch deliverables within aggressive timelines
Ophthalmology, specifically Retina therapeutics, or specialty injectables/biologics experience preferred
New product launch planning or pre-commercial market access preparation preferred
Understanding of Retina clinic practice economics, MSOs, GPOs, and permanent J-code transitions preferred
Experience collaborating with FRMs and specialty field sales organizations preferred
No visa sponsorship
US and Puerto Rico residents only
Valid driving license: not required

Benefits

Comp & perks

Annual bonus eligibility
Long-term incentive eligibility, if applicable
Medical, dental, and vision healthcare
Other insurance benefits for employee and family
Retirement benefits, including 401(k)
Paid holidays
Vacation days
Compassionate days
Sick days
Hybrid work arrangement
Relocation not provided