Associate Director, US Oncology, Patient Engagement Strategy – Individualized Neoantigen Therapy

MSD

. Develop and drive patient and caregiver engagement, transparency, and shared decision-making across the patient journey from consideration to conversion .

Posted 10/16/2026full-timeUnited StatesSenior💰 $156,900 - $247,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing patient engagement strategies, optimizing patient support programs, and enhancing the patient experience through data-driven insights and cross-functional collaboration. Possesses strong leadership and communication skills to influence stakeholders and navigate complex organizational structures.

Highest-signal resume keywords

Patient Engagement ExperienceConsumer Campaign DevelopmentCross-Functional LeadershipRegulatory Compliance KnowledgeAdvanced Therapy Medicinal Products

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Engagement StrategiesMarket ResearchOncology MarketingPatient AdherenceStrategic ThinkingStrategy DevelopmentDigital StrategiesDTC ChannelsOmnichannel Patient ExperiencesData-Driven Optimization

Soft Skills

CollaborationProblem-SolvingAnalytical SkillsWritten/Verbal CommunicationPresentation Skills

Certifications & Qualifications

Bachelor's Degree (BA/BS)MBA

Industry Keywords

PharmaceuticalBiotechnologyPatient Support ProgramsConsumer MarketingMelanoma Advocacy

About the role

Key responsibilities & impact

Develop and drive patient and caregiver engagement, transparency, and shared decision-making across the patient journey from consideration to conversion
Optimize patient support program transitions
Amplify the authentic voice of the patient
Drive adherence strategy and prepare early patient journey and insights for future pipeline indications
Design, launch, and optimize cross-functional adherence and persistency strategy
Develop customer-centric strategies to transform the patient experience, address treatment drop-off, and manage treatment expectations
Deliver in-office strategies including shared decision-making frameworks, point-of-care educational ecosystems, and HCP-to-patient engagement support
Coordinate with Patient Support Strategy to ensure seamless transition into enrollment in patient support programs
Support patient support program development with insights and educational design
Orchestrate branded web ecosystem strategy, patient touchpoints, and patient-first digital engagement strategies
Lead development of an intuitive, empathetic, health-literate digital consumer ecosystem
Define and shape patient ambassador strategy and authentic patient engagement with the brand
Incorporate patient advocacy and medical patient engagement insights into commercial messaging, campaign relevance, and resource design
Monitor melanoma advocacy trends, unmet needs, and advocacy landscape dynamics
Partner with Global Communications to align brand strategy and initiatives with media opportunities and milestones
Lead consumer brand social listening to monitor patient sentiment, emotional burdens, and unmet community needs
Partner with the global team to map patient journeys, identify unmet needs, and shape launch-readiness frameworks for future pipeline indications
Report to the Director Patient Strategy

Requirements

What you’ll need

5+ years of consumer/patient marketing or patient engagement experience within pharmaceutical, biotechnology, or agency environments
Proven experience developing and executing consumer campaigns, digital and social strategies, DTC channels, and omnichannel patient experiences
Growth mindset, strong collaboration, and business agility
Strong leadership, problem-solving, teamwork, analytical, written/verbal communication, and presentation skills
Ability to influence without direct authority and navigate complex or matrix organizations
Ability to plan, prioritize, execute, and anticipate challenges
Strong measurement and ROI framework experience with data-driven optimization
Demonstrated cross-functional leadership and senior-stakeholder influence in a matrixed organization
High legal/compliance IQ and experience operating within regulatory constraints
Patient-centric mindset with deep empathy and commitment to enhancing patient and caregiver experiences
Experience in commercialization of complex therapies, including high-touch specialty products, strongly preferred
Bachelor's degree (BA/BS)
MBA required
Advanced degree (MBA) preferred
Required skills: Advanced Therapy Medicinal Products, Engagement Strategies, Market Research, Oncology Marketing, Patient Adherence, Patient Engagement, Strategic Thinking, Strategy Development
US and Puerto Rico residents only
No visa sponsorship

Benefits

Comp & perks

Annual bonus
Long-term incentive, if applicable
Medical, dental, and vision healthcare
Other insurance benefits for employee and family
Retirement benefits, including 401(k)
Paid holidays
Vacation
Compassionate and sick days
Hybrid work arrangement
10% travel requirement
No relocation required