Associate Director – US Respiratory

MSD

. Lead development and execution of integrated consumer marketing strategies for respiratory product growth, disease awareness, brand differentiation, and patient acquisition .

Posted 10/27/2026full-timeNorth Wales • Pennsylvania • United StatesSenior💰 $142,400 - $224,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated consumer marketing strategies within the healthcare and pharmaceutical sectors, focusing on brand growth, patient acquisition, and compliance with regulatory requirements. Strong ability to analyze market data and consumer insights to inform strategic recommendations and collaborate effectively with cross-functional teams.

Highest-signal resume keywords

Integrated Consumer Marketing StrategiesHealthcare Industry ExperienceProject Management SkillsCross-Functional CollaborationRegulatory Compliance Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market ResearchAudience SegmentationDTC Campaign DevelopmentBrand ManagementStrategic RecommendationsAnalytical SkillsDigital MarketingConsumer Insights TranslationBudget ManagementCompetitive Analysis

Soft Skills

Strategic ThinkingResults OrientationRelationship BuildingAdaptabilityCommunication Skills

Tools & Technologies

Omnichannel Engagement PlansMedia AnalyticsContent DevelopmentDigital PlatformsSocial Media

Industry Keywords

Pharmaceutical IndustryManaged CareCOPD MarketplaceCommercial RequirementsHealthcare Trends

About the role

Key responsibilities & impact

Lead development and execution of integrated consumer marketing strategies for respiratory product growth, disease awareness, brand differentiation, and patient acquisition
Translate consumer insights, market research, customer feedback, and business performance data into actionable marketing strategies and recommendations
Implement audience segmentation and messaging development for target patient populations
Partner with media, analytics, and agency teams to develop omnichannel engagement plans across television, digital, social, search, point-of-care, website, and emerging channels
Partner with the Content Development Lead on website enhancements, media drivers, and educational resources
Collaborate with CAT and agile teams on concept development, testing, and measurement of DTC campaigns and acquisition programs
Manage day-to-day contact with the creative agency of record to ensure strategic alignment, resource utilization, timely delivery, and budget adherence
Develop expertise in the COPD marketplace, competitive landscape, patient needs, and healthcare environment to identify growth opportunities
Ensure activities comply with applicable laws, regulations, company policies, and Medical-Legal-Regulatory review processes
Serve as a strategic partner on the brand team and collaborate with consumer media, market research, patient support, CRT, and agency partners
Provide strategic recommendations shaping brand growth and long-term commercialization plans

Requirements

What you’ll need

Bachelor’s degree or equivalent (BA/BS) required
Minimum of 5 years combined experience in healthcare, pharmaceutical industry including sales, marketing, market research, sales/marketing support, or another relevant role
10-20% travel
Strong strategic thinking skills, innovative mindset, and results-orientation
Prior experience in Promotion or Brand/Marketing Management; Segment or Customer Facing Role; Strategy Realization; Market Access; Contracting/Payer Marketing; or Global Marketing
Ability to work successfully with cross-functional teams and influence others effectively in a fast-paced, ambiguous environment
Knowledge of the healthcare environment, current healthcare trends, and managed care
Understanding of commercial and regulatory requirements within the pharmaceutical industry
Knowledge of company internal structure, policies, operations, and approval processes
Demonstrated project management, problem solving, and analytical skills
Strong business acumen and critical thinking skills
Understanding of digital/technological trends with a consumer/patient and customer-oriented focus
Ability to prioritize and align work with organizational priorities and collaborate internally and externally
Strong collaboration, relationship-building, teamwork, and written/verbal communication skills
Adaptability and resourcefulness
No visa sponsorship
US and Puerto Rico residents only

Benefits

Comp & perks

Annual bonus and long-term incentive, if applicable
Medical, dental, vision healthcare and other insurance benefits for employee and family
Retirement benefits, including 401(k)
Paid holidays
Vacation
Compassionate and sick days
Hybrid work arrangement
10-20% travel