Director, HPV Global Vaccines – HCC Strategy & Activation

MSD

. Lead healthcare consumer strategy evolution across priority adolescent and adult HPV vaccine cohorts .

Posted 9/24/2026full-timeUnited StatesLead💰 $190,800 - $300,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in global healthcare consumer strategy, brand marketing, and campaign development, with a strong focus on data-driven decision making and cross-functional collaboration. Proven ability to lead omnichannel activation and manage agency partnerships effectively.

Highest-signal resume keywords

Brand Marketing ExperienceGlobal Marketing StrategyConsumer Engagement AnalyticsAgency ManagementVaccines Commercial Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalyticsCampaign DevelopmentMarket ResearchConsumer Insights TranslationSegmentation and Targeting

Soft Skills

LeadershipCollaborationInfluencing SkillsVerbal and Written CommunicationProblem Solving

Tools & Technologies

Digital PlatformsOmnichannel Activation Tools

Certifications & Qualifications

BA/BSMBA/MS Preferred

Industry Keywords

VaccinesBiopharmaceuticalsHealthcare Consumer StrategyGlobal Campaign DevelopmentMarket Expansion

About the role

Key responsibilities & impact

Lead healthcare consumer strategy evolution across priority adolescent and adult HPV vaccine cohorts
Translate consumer insights into strategic choices, quarterly and annual priorities, and measurable outcomes
Partner with the HCP strategy lead to align healthcare consumer and healthcare professional channels
Lead global healthcare consumer activation across the vaccine adoption funnel from awareness through conversion
Enable markets to execute effective omnichannel activation and identify relevant activation indicators
Apply the company marketing framework to guide segmentation, personas, content, channels, resources, tactics, and customer experience plans
Lead global master-brand campaign content and evolution with creative agency partners and key markets and regions
Develop key and core supporting campaign assets aligned to market needs
Lead expansion of the global healthcare consumer influencer platform with creative and media agencies
Manage day-to-day engagement and workflow with creative and media agency partners from insights and briefs through approval and delivery
Report to the Executive Director and collaborate with global, regional, local, cross-functional, and external agency teams

Requirements

What you’ll need

Required BA/BS
Minimum of 7 years of brand marketing experience
Minimum of 10 years of progressive experience in vaccines or biopharmaceuticals
Strong leadership and collaboration skills, including influencing with and without authority and working across cross-functional teams
Demonstrated success in global marketing or commercial strategy roles
Strategic, innovative thinker with a learning orientation and desire for excellence
Exceptional verbal, written, and presentation skills
Ability to work in ambiguous situations to overcome challenges
Ability to process, integrate, and succinctly communicate large amounts of information
Comfort with data analytics and data-driven decision making
Expertise in customer-centric brand development, agency management, and global campaign development, delivery, and localization
Ability to work in a hybrid setting and collaborate with team members in different locations and time zones
Compliance with all local, national, and Company policies, rules, and regulations
Up to 20% travel, including travel to Rahway, NJ and Upper Gwynedd, PA
Must reside in the United States or Puerto Rico
MBA/MS preferred
Global, country, and/or regional marketing experience preferred
Vaccines commercial experience, preferably in sales and marketing
Track record competing in different markets and developing new markets and/or channels
Knowledge of digital platforms for consumer engagement and analytics
Experience with business readiness reviews, market research, and agency partner management
No visa sponsorship

Benefits

Comp & perks

Annual bonus eligibility
Long-term incentive eligibility, if applicable
Medical, dental, and vision healthcare
Other insurance benefits for employee and family
Retirement benefits, including 401(k)
Paid holidays
Vacation
Compassionate and sick days
Hybrid work arrangement