Director, HPV Global Vaccines – HCP Strategy & Activation

MSD

. Lead HCP strategy across priority audiences and channels for adolescent and adult customer segments .

Posted 11/12/2026full-timeUnited StatesLead💰 $190,800 - $300,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in global brand marketing and strategic planning within the healthcare sector, particularly in vaccines and biopharmaceuticals. Proven ability to lead cross-functional teams, develop customer-centric strategies, and utilize analytics for data-driven decision-making.

Highest-signal resume keywords

Global Brand Marketing ExperienceLeadership and Collaboration SkillsCustomer-Centric Brand DevelopmentDigital Analytics and Marketing ExpertiseStrategic Planning and Innovation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand MarketingGlobal Campaign DevelopmentMarket ResearchData-Driven Decision MakingCustomer Engagement StrategiesGo-To-Market Strategy DevelopmentSegmentation and Persona DevelopmentCompliance with RegulationsFinancial AcumenVaccines and Biopharmaceuticals Knowledge

Soft Skills

Strategic ThinkingCreative Problem SolvingAdaptabilityEffective CommunicationCross-Functional Collaboration

Tools & Technologies

Digital Platforms for Customer AnalyticsMarketing FrameworksOmnichannel Activation ToolsAgency Management ToolsMarket Execution Playbooks

Certifications & Qualifications

BA/BS DegreeMBA or MS/MA (Preferred)

Industry Keywords

Healthcare MarketingVaccination InitiativesBiopharmaceuticalsMarket AccessPolicy Collaboration

About the role

Key responsibilities & impact

Lead HCP strategy across priority audiences and channels for adolescent and adult customer segments
Translate insights into strategic choices, quarterly and annual priorities, and measurable outcomes
Lead global HCP activation strategies across awareness, relevance, urgency, and conversion objectives
Enable markets to execute omnichannel activation effectively
Apply the Company's marketing framework to guide segmentation, personas, content and channel strategy, resource alignment, and customer experience planning
Lead global campaign evolution and delivery with key markets and regions
Support vaccination initiatives in eligible countries, including national immunization program introductions and cohort expansions
Partner with Global Policy and Manufacturing on near-term business planning
Convene and partner with Policy, Market Access, Medical, Outcomes Research, and Communications teams
Build and scale global tools, playbooks, and accelerators for market execution
Identify capability gaps and lead learning plans for cross-functional teams and field stakeholders
Report to the Executive Director, Global Brand Lead
Collaborate with global, regional, local, and external agency partners
Travel to Rahway and Upper Gwynedd locations as needed

Requirements

What you’ll need

Required BA/BS
Minimum of seven (7) years of brand marketing experience
Minimum of ten (10) years of progressive experience in vaccines, biopharmaceuticals, or related healthcare industries
Strong leadership and collaboration skills, including influencing with and without authority and working across cross-functional teams
Demonstrated success in global marketing or commercial strategy roles
Strategic and innovative thinking with a continuous learning orientation and commitment to excellence
Exceptional verbal, written, and presentation communication skills
Ability to navigate ambiguity and overcome complex business challenges
Ability to process, integrate, and communicate large amounts of information, including utilizing analytics to support data-driven decisions
Expertise in customer-centric brand development, agency management, and global campaign development, delivery, and localization
Ability to work effectively in a hybrid environment with colleagues across multiple geographies and time zones
Compliance with all local, national, and company policies, rules, and regulations
Preferred: MBA or MS/MA
Preferred experience in global, regional, and/or country-level marketing
Preferred vaccine commercial experience, preferably in sales and marketing
Preferred success competing in multiple geographic markets and developing new markets and channels
Knowledge of digital platforms used for customer analytics and customer engagement
Experience providing commercial input into business readiness reviews, market research initiatives, and agency partner management
Adaptability, brand marketing expertise, and ability to develop compelling brand messaging and strategies
Creativity, cross-functional collaboration, and change management capabilities
Experience leveraging digital analytics and digital marketing
Strong financial acumen and experience developing and implementing go-to-market strategies
Ability to drive innovation, support market development initiatives, and utilize market research to identify growth opportunities
Knowledge of pharmaceutical marketing and product management principles
Strong strategic planning and strategic thinking skills
No visa sponsorship
US and Puerto Rico residents only

Benefits

Comp & perks

Annual bonus
Long-term incentive, if applicable
Medical, dental, and vision healthcare
Other insurance benefits for employee and family
Retirement benefits, including 401(k)
Paid holidays
Vacation
Compassionate days
Sick days
Hybrid work arrangement
Up to 20% travel stated in Location / Travel; posting footer also states 25% travel