Director, US Oncology Marketing Portfolio Strategy – Customer Engagement

MSD

. Lead key elements of the digital marketing strategy for HCP and HCC customers across a portfolio of oncology products .

Posted 10/12/2026full-timeNorth Wales • Pennsylvania • United StatesLead💰 $190,800 - $300,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing digital marketing strategies for oncology products, with a strong focus on customer engagement and analytics. Proven ability to lead multifunctional teams and manage complex portfolios in the pharmaceutical industry.

Highest-signal resume keywords

HCP MarketingOncology MarketingDigital Marketing Assets DevelopmentData AnalysisStrategic Thinking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingCampaign DevelopmentMarket ResearchPortfolio ManagementCustomer EngagementDecision MakingDirect MarketingAnalytics MonitoringStrategy DevelopmentBrand Strategy Implementation

Soft Skills

Relationship BuildingProblem SolvingTeamworkWritten CommunicationVerbal Communication

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

PharmaceuticalsOncologyMarket AccessHCPOmnichannel Customer Experience

About the role

Key responsibilities & impact

Lead key elements of the digital marketing strategy for HCP and HCC customers across a portfolio of oncology products
Develop, refine, and execute the US commercial strategy for HCPs and HCCs across the US Oncology Portfolio
Lead customer experience and engagement strategy across websites and digital field sales resources
Define near-term and long-term strategic approaches for a complex oncology portfolio across digital assets
Lead strategy development and execution across multifunctional teams and influence key stakeholders
Lead agile working teams across multiple oncology products
Monitor digital analytics to support an omnichannel customer experience
Create and deploy campaigns and messaging to drive behavior change
Partner with US and global stakeholders, including HCP, Science, consumer brand strategy, tumor, and asset teams
Assess the oncology competitive landscape and predict market trends, particularly in digital customer experience
Support cross-indication and cross-brand customer-facing teams throughout the product lifecycle
Prioritize strategies and initiatives based on business priorities
Manage budgets and support flawless launch execution
Report to an Executive Director, Portfolio Strategy – US Oncology

Requirements

What you’ll need

Bachelor's degree
Minimum of 6 years of HCP Marketing experience, preferably in oncology
Minimum of 3 years developing digital marketing assets, including websites and interactive field sales resources
Minimum of 8 years of experience working in the pharmaceutical industry
Strong relationship building, problem solving, teamwork, analytical, and written/verbal communication skills
Ability to work in a fast-paced, quickly changing environment across a highly matrixed organization
Experience leading brand strategy and implementation across multiple indications/brands
Customer Engagement
Data Analysis
Decision Making
Direct Marketing
Healthcare Personnel (HCP) Marketing
Market Access
Market Research
Oncology Marketing
People Leadership
Pharmaceuticals Marketing
Portfolio Management
Strategic Thinking
Strategy Development
Approximately 20% travel, including some weekends
US and Puerto Rico residents only
No visa sponsorship
No valid driving license required

Benefits

Comp & perks

Annual bonus eligibility
Long-term incentive eligibility, if applicable
Medical, dental, vision healthcare and other insurance benefits for employee and family
Retirement benefits, including 401(k)
Paid holidays
Vacation
Compassionate days
Sick days
Hybrid or remote work arrangements
No relocation required