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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading enterprise UX and digital communications strategy, with a strong focus on user experience, accessibility, and content governance. Proven ability to leverage analytics and stakeholder insights to drive digital transformation and improve user journeys across complex organizations.
Highest-signal resume keywords
Digital Strategy LeadershipUser Experience (UX) DesignContent GovernanceAnalytics and Performance MeasurementCross-Functional Team Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
UX ResearchJourney MappingUsability TestingInformation ArchitectureSEO/GEOAI-Enabled SearchContent ClassificationTaxonomy DevelopmentWeb CommunicationsDigital Experience Transformation
Soft Skills
Excellent CommunicationRelationship BuildingExecutive PresenceInfluencing SkillsTeam Leadership
Tools & Technologies
Web PlatformsCMS EcosystemsAnalytics ToolsGovernance FrameworksCollaboration Tools
Industry Keywords
Digital CommunicationsGlobal EnvironmentRegulated EnvironmentAccessibility StandardsContent Strategy
About the role
Key responsibilities & impact- Lead enterprise UX, research, web experience, and digital communications strategy across external digital properties
- Use audience research, journey mapping, usability testing, analytics, and stakeholder insights to improve digital experiences
- Set standards for site architecture, navigation, accessibility, inclusive design, content structure, and user journeys
- Guide web content strategy and governance with digital, editorial, analytics, platform, and regional teams
- Improve findability and reuse through taxonomy, metadata, tagging, and content classification standards
- Translate audience needs, pain points, performance data, and research findings into experience improvements
- Provide strategic oversight for major web initiatives and align scope, priorities, experience standards, and outcomes
- Build governance frameworks, workflows, compliance expectations, and operating practices
- Partner with IT and development teams on platform strategy, technology direction, and performance standards
- Define success measures and use analytics and performance data for decisions and continuous improvement
- Align Communications, IT, Legal, Privacy, analytics, regional teams, and external partners
- Advance GEO and AI-era discoverability for search, citation, and answer-engine visibility
- Build, coach, and lead a strong team and partner model
- Monitor UX, digital experience, AI search, and content innovation trends and translate them into opportunities
- Report to the Executive Director, Enterprise Brand Social Media and Digital Communications
Requirements
What you’ll need- Bachelor's degree required
- Advanced degree a plus
- Minimum 10 years of experience in digital strategy, UX, web communications, or a related field
- Experience in a global or highly regulated environment ideally
- Track record of setting enterprise web strategy and leading large-scale digital experience transformation
- Experience leading and influencing cross-functional teams across UX, content, SEO/GEO, analytics, technology, and external partners
- Strong knowledge of UX, accessibility, information architecture, SEO/GEO, AI-enabled search, answer engines, and content governance
- Ability to establish governance models, operating frameworks, standards, and best practices across complex organizations
- Ability to align senior leaders and teams around shared strategy, priorities, and outcomes
- Ability to use KPIs, analytics, and insights to guide decisions and measure impact
- Familiarity with web platforms, CMS ecosystems, and collaboration with IT and development partners
- Excellent communication, executive presence, and relationship-building skills
- Ability to thrive in a global, matrixed, and regulated environment
- Must be a resident of the United States or Puerto Rico
- No visa sponsorship
- No valid driving license required
Benefits
Comp & perks- Annual bonus and long-term incentive, if applicable
- Medical, dental, vision healthcare and other insurance benefits for employee and family
- Retirement benefits, including 401(k)
- Paid holidays
- Vacation
- Compassionate and sick days
- Hybrid work arrangement
- 10% travel requirement